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A SAFE (Simple Agreement for Future Equity) and a convertible debt are both instruments that allow investors to fund startups in exchange for equity in the future. However, there are some key differences between them that affect how they are valued, how they accrue interest, when they mature, and how they convert into equity. In this section, we will explore these differences from the perspectives of both the founders and the investors, and provide some examples to illustrate them. Here are the main points to consider:
1. Valuation: A SAFE does not have a valuation cap, which means that the investor's equity stake is determined by the valuation of the next round of funding. A convertible debt, on the other hand, has a valuation cap, which means that the investor's equity stake is determined by the lower of the valuation cap or the valuation of the next round of funding. This gives the investor some protection in case the startup's valuation increases significantly. For example, suppose an investor invests $100,000 in a SAFE with a 20% discount rate, and the startup raises a Series A round at a $10 million valuation. The investor will receive $125,000 worth of equity, which is 1.25% of the startup. However, if the investor invests $100,000 in a convertible debt with a 20% discount rate and a $5 million valuation cap, and the startup raises a Series A round at a $10 million valuation, the investor will receive $166,667 worth of equity, which is 1.67% of the startup.
2. Interest: A SAFE does not accrue interest, which means that the investor's equity stake is only affected by the discount rate and the valuation of the next round of funding. A convertible debt, however, accrues interest, which means that the investor's equity stake is also affected by the interest rate and the duration of the loan. This increases the investor's return on investment over time. For example, suppose an investor invests $100,000 in a SAFE with a 20% discount rate, and the startup raises a Series A round at a $10 million valuation after two years. The investor will receive $125,000 worth of equity, which is 1.25% of the startup. However, if the investor invests $100,000 in a convertible debt with a 20% discount rate, a 10% interest rate, and a $5 million valuation cap, and the startup raises a Series A round at a $10 million valuation after two years, the investor will receive $187,500 worth of equity, which is 1.88% of the startup.
3. Maturity: A SAFE does not have a maturity date, which means that the investor's equity stake is only converted when the startup raises a qualified financing round, which is usually defined as a minimum amount of funding. A convertible debt, however, has a maturity date, which means that the investor's equity stake is converted either when the startup raises a qualified financing round or when the loan matures, whichever comes first. This gives the investor some certainty about when they will receive their equity. For example, suppose an investor invests $100,000 in a SAFE with a 20% discount rate, and the startup raises a Series A round at a $10 million valuation after three years. The investor will receive $125,000 worth of equity, which is 1.25% of the startup. However, if the investor invests $100,000 in a convertible debt with a 20% discount rate, a 10% interest rate, a $5 million valuation cap, and a two-year maturity date, and the startup does not raise a qualified financing round before the loan matures, the investor will receive $121,000 worth of equity, which is 2.42% of the startup.
4. Conversion Terms: A SAFE has a fixed conversion terms, which means that the investor's equity stake is converted into the same type and class of shares as the next round of funding, subject to the discount rate. A convertible debt, however, has variable conversion terms, which means that the investor's equity stake is converted into either the same type and class of shares as the next round of funding, subject to the discount rate and the valuation cap, or a different type and class of shares, such as preferred shares, subject to a conversion price and a liquidation preference. This gives the investor some flexibility and preference in how they receive their equity. For example, suppose an investor invests $100,000 in a SAFE with a 20% discount rate, and the startup raises a Series A round at a $10 million valuation, issuing common shares at $1 per share. The investor will receive 125,000 common shares, which is 1.25% of the startup. However, if the investor invests $100,000 in a convertible debt with a 20% discount rate, a 10% interest rate, a $5 million valuation cap, and a two-year maturity date, and the startup raises a Series A round at a $10 million valuation, issuing preferred shares at $1 per share with a 2x liquidation preference, the investor will have the option to receive either 166,667 common shares, which is 1.67% of the startup, or 83,333 preferred shares, which is 0.83% of the startup but with a higher priority in case of liquidation.
How does a SAFE differ from convertible debt in terms of valuation, interest, maturity, and conversion terms - SAFE: What is a SAFE and how does it differ from convertible debt
One of the most important decisions that a startup founder has to make when raising funds through convertible notes is how to structure the terms of the offering. A convertible note is a type of debt instrument that can be converted into equity shares of the startup at a later date, usually at a discounted price. The terms of the convertible note determine how much equity the investors will get, when the conversion will happen, and what kind of rights and protections they will have. In this section, we will discuss some of the key elements of a convertible note offering and how to negotiate them with potential investors. We will also provide some examples of how different terms can affect the outcome of the deal.
Some of the main components of a convertible note offering are:
1. Principal amount: This is the amount of money that the investor lends to the startup in exchange for the convertible note. The principal amount will be the basis for calculating the interest and the conversion price of the note. For example, if an investor lends $100,000 to a startup with a 10% interest rate and a 20% discount rate, the investor will receive $110,000 worth of equity at a 20% lower price than the valuation of the next round of funding.
2. Interest rate: This is the annual percentage rate that the startup pays to the investor as a form of compensation for lending the money. The interest rate is usually accrued and added to the principal amount at the time of conversion, rather than paid periodically. For example, if an investor lends $100,000 to a startup with a 10% interest rate and a 20% discount rate, and the conversion happens after one year, the investor will receive $110,000 worth of equity at a 20% lower price than the valuation of the next round of funding.
3. Discount rate: This is the percentage by which the investor can buy the equity shares of the startup at a lower price than the valuation of the next round of funding. The discount rate is a way of rewarding the investor for taking the risk of investing early in the startup. For example, if an investor lends $100,000 to a startup with a 10% interest rate and a 20% discount rate, and the conversion happens at a valuation of $10 million, the investor will receive $137,500 worth of equity, which is equivalent to 1.375% of the startup. If the investor had invested at the valuation of $10 million, they would have received only 1% of the startup.
4. Valuation cap: This is the maximum valuation of the startup at which the investor can convert their note into equity. The valuation cap is another way of rewarding the investor for taking the risk of investing early in the startup. It also protects the investor from being diluted too much if the startup raises a very large round of funding at a high valuation. For example, if an investor lends $100,000 to a startup with a 10% interest rate, a 20% discount rate, and a $5 million valuation cap, and the conversion happens at a valuation of $10 million, the investor will receive $220,000 worth of equity, which is equivalent to 2.2% of the startup. If the investor had invested at the valuation of $10 million, they would have received only 1% of the startup.
5. Conversion trigger: This is the event that causes the convertible note to convert into equity. The most common conversion trigger is a qualified financing, which is a round of funding that meets a certain minimum amount and is led by a reputable investor. The conversion trigger ensures that the investor will get a fair share of the startup's equity based on the market valuation of the startup at the time of the conversion. For example, if an investor lends $100,000 to a startup with a 10% interest rate, a 20% discount rate, and a $5 million valuation cap, and the conversion happens when the startup raises a qualified financing of $1 million at a valuation of $10 million, the investor will receive $220,000 worth of equity, which is equivalent to 2.2% of the startup. If the conversion happens when the startup raises a non-qualified financing of $500,000 at a valuation of $10 million, the investor will receive $137,500 worth of equity, which is equivalent to 1.375% of the startup.
6. Maturity date: This is the date by which the startup has to repay the principal amount and the accrued interest to the investor, or convert the note into equity. The maturity date is usually set to one or two years after the issuance of the note. The maturity date provides a deadline for the startup to raise a qualified financing or achieve a certain level of traction. It also gives the investor an option to exit the investment if they are not satisfied with the progress of the startup. For example, if an investor lends $100,000 to a startup with a 10% interest rate, a 20% discount rate, and a $5 million valuation cap, and the maturity date is one year after the issuance of the note, the investor can either convert the note into equity at the valuation of the next round of funding, or demand the repayment of $110,000 from the startup. If the startup fails to raise a qualified financing or repay the note, the investor can take legal action against the startup or negotiate a different outcome.
These are some of the main terms that a startup founder should consider when structuring a convertible note offering. However, there are other terms that can also affect the deal, such as conversion rights, pre-emption rights, information rights, liquidation preferences, and anti-dilution provisions. These terms can give the investor more control, protection, or preference over the startup's equity, operations, or exit. Therefore, it is important for the startup founder to understand the implications of each term and negotiate them carefully with the investor. A convertible note offering can be a flexible and efficient way of raising funds for an early stage startup, but it can also have significant consequences for the startup's future valuation, ownership, and governance.
How to Structure a Convertible Note Offering - Convertible notes: What are convertible notes and how to use them as a funding option for your early stage startup
One of the most common ways for startups to raise funding is through convertible notes. A convertible note is a type of debt instrument that can be converted into equity shares of the company at a later stage, usually when the company raises a subsequent round of funding. Convertible notes are attractive for both founders and investors, as they offer flexibility, simplicity, and tax benefits. However, convertible notes also have some complex mechanics that affect how much equity each party will end up owning after the conversion. In this section, we will explore the main components of convertible notes, such as the principal amount, the interest rate, the maturity date, the valuation cap, and the discount rate. We will also look at how these components affect the equity dilution for both founders and investors, and how they can be negotiated to achieve a fair and balanced deal.
Here are some of the key aspects of convertible notes that you should know:
1. Principal amount: This is the amount of money that the investor lends to the startup in exchange for the convertible note. The principal amount is the basis for calculating the interest and the conversion price. For example, if an investor lends $100,000 to a startup with a 10% interest rate and a 20% discount rate, the principal amount is $100,000.
2. Interest rate: This is the annual percentage rate that the investor earns on the principal amount until the conversion date. The interest rate is usually lower than the market rate for a regular loan, as the investor expects to get a higher return from the equity conversion. The interest rate is compounded annually or semi-annually, depending on the terms of the note. For example, if an investor lends $100,000 to a startup with a 10% interest rate and a 20% discount rate, and the note matures in two years, the interest amount is $21,000 ($100,000 x 10% x 2 + $100,000 x 10% x 10%).
3. Maturity date: This is the date when the convertible note is due to be repaid or converted into equity, whichever comes first. The maturity date is usually set between 12 to 36 months from the issuance date of the note. If the startup does not raise a subsequent round of funding before the maturity date, the investor has the option to either extend the maturity date, convert the note into equity at a predetermined valuation, or demand repayment of the principal and interest. For example, if an investor lends $100,000 to a startup with a 10% interest rate and a 20% discount rate, and the note matures in two years, the maturity date is two years from the issuance date of the note.
4. Valuation cap: This is the maximum valuation of the startup at which the investor can convert the note into equity. The valuation cap is usually set lower than the expected valuation of the startup at the next round of funding, to give the investor an upside for taking the risk of investing early. The valuation cap protects the investor from excessive dilution if the startup achieves a high valuation in the future. For example, if an investor lends $100,000 to a startup with a 10% interest rate and a 20% discount rate, and the note has a valuation cap of $5 million, the investor can convert the note into equity at a valuation of $5 million or lower, regardless of the actual valuation of the startup at the next round of funding.
5. Discount rate: This is the percentage discount that the investor gets on the price per share of the startup at the next round of funding. The discount rate is usually set between 10% to 30%, to reward the investor for investing early and taking the risk of the note. The discount rate gives the investor a lower conversion price and a higher number of shares than the new investors in the next round of funding. For example, if an investor lends $100,000 to a startup with a 10% interest rate and a 20% discount rate, and the startup raises a series A round of funding at a valuation of $10 million and a price per share of $1, the investor can convert the note into equity at a price per share of $0.80 ($1 x (1 - 20%)), and get 156,250 shares ($121,000 / $0.80).
The equity dilution for the founders and the investors depends on the interplay of these components and the valuation of the startup at the next round of funding. The higher the valuation, the lower the dilution for the founders and the higher the dilution for the investors. The lower the valuation, the higher the dilution for the founders and the lower the dilution for the investors. The valuation cap and the discount rate act as levers to adjust the dilution for both parties and align their interests.
To illustrate how convertible notes work and how they affect equity dilution, let's look at an example. Suppose a startup has two founders, Alice and Bob, who own 50% each of the company. They raise $200,000 from two investors, Charlie and David, who each lend $100,000 to the startup in exchange for convertible notes. The notes have the following terms:
- Principal amount: $100,000
- Interest rate: 10%
- Maturity date: 2 years
- Valuation cap: $5 million
- Discount rate: 20%
After one year, the startup raises a Series A round of funding at a valuation of $8 million and a price per share of $1. The convertible notes are automatically converted into equity at the lower of the valuation cap or the discounted price per share. In this case, the valuation cap is lower than the discounted price per share ($5 million < $0.80 x $8 million), so the conversion price is $0.625 ($5 million / 8 million). The number of shares that each investor gets is 193,600 ($121,000 / $0.625). The total number of shares outstanding after the conversion is 12,800,000 (8 million + 2 x 193,600). The equity dilution for the founders and the investors is as follows:
- Alice: 39.06% (5,000,000 / 12,800,000)
- Bob: 39.06% (5,000,000 / 12,800,000)
- Charlie: 10.94% (1,400,000 / 12,800,000)
- David: 10.94% (1,400,000 / 12,800,000)
As you can see, the founders have diluted their equity by 21.88% each, and the investors have gained 10.94% each. The investors have benefited from the valuation cap, which gave them a lower conversion price and a higher number of shares than the new investors in the Series A round. The founders have given up some equity in exchange for the early funding and the flexibility of the convertible notes.
Convertible notes are a powerful and popular tool for startups to raise funding, but they also have some drawbacks and challenges. Some of the potential issues that founders and investors should be aware of are:
- Valuation misalignment: The valuation cap and the discount rate are often based on assumptions and projections that may not reflect the actual performance and potential of the startup. If the valuation cap is set too low or the discount rate is set too high, the investors may get an unfair advantage and a disproportionate share of the equity. If the valuation cap is set too high or the discount rate is set too low, the investors may get a poor return and a negligible share of the equity. The valuation misalignment can create tension and conflict between the founders and the investors, and affect the long-term relationship and trust.
- Maturity risk: The maturity date of the convertible note is a deadline that puts pressure on the startup to raise a subsequent round of funding or achieve profitability. If the startup fails to do so, the investor has the right to demand repayment or conversion at a predetermined valuation, which may not be favorable for the startup. The startup may also face legal and financial consequences if it defaults on the note. The maturity risk can limit the options and flexibility of the startup, and force it to accept unfavorable terms or give up control.
- Conversion uncertainty: The conversion of the convertible note into equity is contingent on the occurrence of a triggering event, such as a subsequent round of funding, an acquisition, or an IPO. The timing and terms of these events are unpredictable and beyond the control of the startup investor. The conversion uncertainty can create ambiguity and complexity in the valuation and ownership of the startup, and affect the decision-making and planning of both parties.
Convertible notes are not a one-size-fits-all solution for startup funding. They have advantages and disadvantages, and they require careful negotiation and understanding of the terms and implications. Convertible notes are best suited for early-stage startups that need a quick and simple way to raise funding, and have a clear and realistic path to a subsequent round of funding or profitability. Convertible notes are less suitable for later-stage startups that have a high valuation and a complex capital structure, and need a more sophisticated and transparent way to raise funding. Convertible notes are also not a substitute for a proper valuation and due diligence of the startup, and they should be used with caution and prudence. Convertible notes are a means to an end, not an end in themselves.
Exploring the Mechanics of Convertible Notes - Convertible notes: How do they work and how do they affect equity dilution for startup founders and investors
One of the most important aspects of a convertible note is how it converts into equity when the startup raises a subsequent round of funding. This is known as the conversion mechanics, and it determines the price, the number, and the type of shares that the note holders will receive. There are different factors that affect the conversion mechanics, such as the valuation cap, the discount rate, the interest rate, and the minimum amount of the next round. In this section, we will explain each of these factors in detail and how they influence the conversion process. We will also look at some examples and scenarios to illustrate the outcomes of different conversion mechanics.
Here are the main factors that affect the conversion mechanics of a convertible note:
1. Valuation cap: This is a limit on the valuation of the startup at which the note converts into equity. It is usually set by the note holders to protect themselves from dilution in case the startup raises a very high valuation in the next round. The valuation cap gives the note holders the right to convert their note at the lower of the actual valuation or the cap. For example, if a note has a valuation cap of $10 million and the startup raises a Series A round at $20 million, the note holders will convert their note at $10 million, effectively getting a 50% discount on the share price. On the other hand, if the startup raises a Series A round at $8 million, the note holders will convert their note at $8 million, getting no discount.
2. Discount rate: This is a percentage discount that the note holders get on the share price of the next round. It is usually set by the startup to incentivize the note holders to invest early and take more risk. The discount rate gives the note holders the right to convert their note at a lower price than the investors in the next round. For example, if a note has a 20% discount rate and the startup raises a Series A round at $1 per share, the note holders will convert their note at $0.8 per share, getting a 20% discount. The discount rate is applied after the valuation cap, if any. For example, if a note has a valuation cap of $10 million and a 20% discount rate, and the startup raises a Series A round at $20 million and $1 per share, the note holders will convert their note at $0.8 per share, getting a 50% discount from the valuation cap and a 20% discount from the discount rate.
3. Interest rate: This is a percentage interest that accrues on the principal amount of the note over time. It is usually set by the note holders to compensate them for the opportunity cost of lending money to the startup. The interest rate gives the note holders the right to convert their note plus the accrued interest into equity. For example, if a note has a 10% interest rate and a principal amount of $100,000, and the startup raises a Series A round after one year, the note holders will convert their note plus $10,000 of interest into equity. The interest rate is applied before the valuation cap and the discount rate, if any. For example, if a note has a 10% interest rate, a valuation cap of $10 million, and a 20% discount rate, and the startup raises a Series A round at $20 million and $1 per share after one year, the note holders will convert their note plus $10,000 of interest into equity at $0.8 per share, getting a 50% discount from the valuation cap, a 20% discount from the discount rate, and a 10% interest from the interest rate.
4. Minimum amount: This is a minimum amount of money that the startup has to raise in the next round for the note to convert into equity. It is usually set by the note holders to ensure that the startup has enough traction and validation to raise a significant round of funding. The minimum amount gives the note holders the right to delay the conversion of their note until the startup meets the minimum amount. For example, if a note has a minimum amount of $5 million and the startup raises a Series A round of $4 million, the note holders will not convert their note into equity, but will wait for the startup to raise another round of at least $1 million. The minimum amount is applied before the valuation cap, the discount rate, and the interest rate, if any. For example, if a note has a minimum amount of $5 million, a valuation cap of $10 million, a 20% discount rate, and a 10% interest rate, and the startup raises a Series A round of $4 million at $20 million and $1 per share after one year, the note holders will not convert their note plus $10,000 of interest into equity at $0.8 per share, but will wait for the startup to raise another round of at least $1 million.
These are the main factors that affect the conversion mechanics of a convertible note. As you can see, they can have a significant impact on the amount and the type of equity that the note holders will receive in the next round. Therefore, it is important for both the startup and the note holders to understand and negotiate these factors carefully before signing a convertible note agreement.
Understanding Conversion Mechanics - Convertible note: what it is and how it works for startups
SAFE and convertible notes are two popular forms of financing for startups that do not want to give up equity or set a valuation at an early stage. Both instruments allow investors to provide capital to startups in exchange for the right to convert their investment into equity at a later date, usually when the startup raises a subsequent round of funding. However, there are some key differences between SAFE and convertible notes in terms of how they affect the equity dilution, valuation, and conversion terms of the startup and the investor. In this section, we will compare and contrast these two instruments and provide some insights from different perspectives.
1. Equity dilution: Equity dilution refers to the reduction in the percentage ownership of the existing shareholders when new shares are issued to new investors. SAFE and convertible notes both cause equity dilution, but in different ways.
- SAFE: A SAFE (Simple Agreement for Future Equity) is a contract that gives the investor the right to receive a certain number of shares in the future, based on a valuation cap or a discount rate. The investor does not receive any interest or dividends on their investment. The SAFE does not specify how many shares the investor will receive, but rather how the valuation of the startup will be determined at the time of conversion. The investor's share price is calculated by dividing the valuation cap or the discounted valuation by the total number of shares outstanding at the time of conversion. The SAFE causes equity dilution for the existing shareholders when it converts into equity, because the investor receives new shares at a lower price than the current shareholders. The amount of dilution depends on the valuation cap or the discount rate, and the size of the SAFE relative to the total capital raised. For example, if a startup raises $1 million in SAFE with a $10 million valuation cap, and then raises a Series A round of $10 million at a $20 million pre-money valuation, the SAFE investor will receive 5% of the post-money equity ($1 million / $20 million), while the existing shareholders will be diluted by 5%. However, if the startup raises $1 million in SAFE with a 20% discount rate, and then raises a Series A round of $10 million at a $20 million pre-money valuation, the SAFE investor will receive 6.25% of the post-money equity ($1 million / $16 million), while the existing shareholders will be diluted by 6.25%.
- convertible note: A convertible note is a debt instrument that gives the investor the right to convert their loan into equity at a later date, usually when the startup raises a subsequent round of funding. The investor receives interest on their loan, which accrues until the conversion date. The convertible note specifies the principal amount, the interest rate, the maturity date, the valuation cap, and the discount rate. The investor's share price is calculated by dividing the principal plus the accrued interest by the lower of the valuation cap or the discounted valuation. The convertible note causes equity dilution for the existing shareholders when it converts into equity, because the investor receives new shares at a lower price than the current shareholders. The amount of dilution depends on the principal amount, the interest rate, the valuation cap, the discount rate, and the time elapsed until the conversion. For example, if a startup raises $1 million in convertible note with a 5% interest rate, a $10 million valuation cap, and a 20% discount rate, and then raises a Series A round of $10 million at a $20 million pre-money valuation after one year, the convertible note investor will receive 6.58% of the post-money equity (($1 million x 1.05) / $15.95 million), while the existing shareholders will be diluted by 6.58%.
2. Valuation: Valuation refers to the estimation of the worth of the startup at a given point in time. SAFE and convertible notes both defer the valuation of the startup until a later date, but they use different methods to determine the valuation at the time of conversion.
- SAFE: A SAFE does not set a valuation for the startup at the time of the investment, but rather uses a valuation cap or a discount rate to limit the maximum or minimum valuation that the investor will pay at the time of conversion. A valuation cap is a fixed amount that represents the maximum valuation that the investor will accept, regardless of the actual valuation of the startup at the time of conversion. A discount rate is a percentage that represents the discount that the investor will receive on the actual valuation of the startup at the time of conversion. The valuation cap and the discount rate are mutually exclusive, meaning that the investor will use the lower of the two to calculate their share price. The valuation cap and the discount rate are negotiated between the startup investor, and they reflect the risk and reward of the investment. A lower valuation cap or a higher discount rate means that the investor is taking more risk and expects more reward, while a higher valuation cap or a lower discount rate means that the investor is taking less risk and expects less reward. The valuation cap and the discount rate also affect the alignment of interests between the startup and the investor. A lower valuation cap or a higher discount rate creates an incentive for the startup to raise the subsequent round of funding at a higher valuation, because it will reduce the dilution for the existing shareholders and increase the dilution for the SAFE investor. A higher valuation cap or a lower discount rate creates an incentive for the startup to raise the subsequent round of funding at a lower valuation, because it will reduce the dilution for the SAFE investor and increase the dilution for the existing shareholders. For example, if a startup raises $1 million in SAFE with a $10 million valuation cap, and then raises a Series A round of $10 million at a $30 million pre-money valuation, the SAFE investor will receive 3.33% of the post-money equity ($1 million / $30 million), while the existing shareholders will be diluted by 3.33%. However, if the startup raises $1 million in SAFE with a 20% discount rate, and then raises a Series A round of $10 million at a $30 million pre-money valuation, the SAFE investor will receive 4.17% of the post-money equity ($1 million / $24 million), while the existing shareholders will be diluted by 4.17%.
- Convertible note: A convertible note sets a valuation for the startup at the time of the investment, but it is not the final valuation that the investor will pay at the time of conversion. The valuation of the startup at the time of the investment is determined by adding the principal amount of the convertible note to the pre-money valuation of the startup. This is called the post-money valuation of the convertible note. The post-money valuation of the convertible note represents the minimum valuation that the investor will accept, regardless of the actual valuation of the startup at the time of conversion. The convertible note also uses a valuation cap and a discount rate to limit the maximum or minimum valuation that the investor will pay at the time of conversion. The valuation cap and the discount rate are the same as in the SAFE, except that they are applied to the post-money valuation of the convertible note, not the pre-money valuation of the startup. The valuation cap and the discount rate are negotiated between the startup and the investor, and they reflect the risk and reward of the investment. The valuation cap and the discount rate also affect the alignment of interests between the startup and the investor. The valuation cap and the discount rate create an incentive for the startup to raise the subsequent round of funding at a higher valuation, because it will reduce the dilution for both the existing shareholders and the convertible note investor. For example, if a startup raises $1 million in convertible note with a 5% interest rate, a $10 million valuation cap, and a 20% discount rate, and then raises a Series A round of $10 million at a $20 million pre-money valuation after one year, the convertible note investor will receive 6.58% of the post-money equity (($1 million x 1.05) / $15.95 million), while the existing shareholders will be diluted by 6.58%. However, if the startup raises a Series A round of $10 million at a $30 million pre-money valuation after one year, the convertible note investor will receive 4.38% of the post-money equity (($1 million x 1.05) / $23.95 million), while the existing shareholders will be diluted by 4.38%.
3. Conversion terms: Conversion terms refer to the conditions and triggers that determine when and how the SAFE or the convertible note will convert into equity. SAFE and convertible notes have different conversion terms that affect the timing and the outcome of the conversion.
- SAFE: A SAFE converts into equity when the startup raises a subsequent round of funding that meets the following criteria: (a) it is a priced round, meaning that it sets a valuation for the startup and issues preferred shares to the investors; (b) it is a qualified financing, meaning that it raises a minimum amount of capital that is specified in the SAFE agreement; and (c) it is not a dissolution event, meaning that it does not result in the liquidation or dissolution of the startup. The SAFE converts into the same type and amount of shares as the investors in the subsequent round of funding, except that the SAFE investor pays a lower share price based on the valuation cap or the discount rate. The SAFE does not have a maturity date, meaning that it does not expire or require repayment if the startup does not raise a subsequent round of funding. The SAFE also does not have a change of control clause, meaning that it does not convert into equity or require repayment if the startup is acquired or merged with another entity.
How do they compare in terms of equity dilution, valuation, and conversion terms - SAFE: SAFE vs convertible notes: which one causes more equity dilution
SAFE, or Simple Agreement for Future Equity, is a popular financing instrument for early-stage startups, especially in the software as a service (SaaS) sector. It allows investors to provide capital to startups in exchange for the right to receive equity in a future priced round. SAFE is designed to be simple, flexible, and founder-friendly, but it also comes with some drawbacks that both startups and investors should be aware of. In this section, we will discuss some of the potential risks and challenges of using SAFE for SaaS startups and investors, such as:
- 1. Valuation uncertainty: SAFE does not specify the valuation of the startup at the time of the investment, but defers it to a future round. This means that the investors do not know how much equity they will receive until the startup raises a priced round, which may take months or years. This creates uncertainty and risk for the investors, who may end up with less equity than they expected, or even none at all if the startup fails to raise a priced round. For example, if an investor invests $100,000 in a SAFE with a 20% discount rate and a $5 million valuation cap, they will receive equity at the lower of the valuation cap or the valuation of the future round minus the discount. If the future round values the startup at $10 million, the investor will receive equity at $4 million ($5 million minus 20%), which means they will own 2.5% of the startup ($100,000 / $4 million). However, if the future round values the startup at $4 million, the investor will receive equity at $3.2 million ($4 million minus 20%), which means they will own 3.125% of the startup ($100,000 / $3.2 million). If the future round values the startup at $2 million, the investor will receive equity at $2 million (the valuation cap), which means they will own 5% of the startup ($100,000 / $2 million). If the startup fails to raise a future round, the investor will receive no equity at all.
- 2. Dilution risk: SAFE does not protect the investors from dilution in subsequent rounds, unlike convertible notes or preferred shares. This means that the investors' ownership percentage may decrease as the startup raises more capital from other investors. For example, if an investor invests $100,000 in a SAFE with a 20% discount rate and a $5 million valuation cap, and the startup raises a $1 million seed round at a $10 million valuation, the investor will receive equity at $4 million ($5 million minus 20%), which means they will own 2.5% of the startup ($100,000 / $4 million). However, after the seed round, the investor will own only 2.22% of the startup ($100,000 / $4.5 million), as the seed round investors will own 10% of the startup ($1 million / $10 million). If the startup raises another $5 million series A round at a $20 million valuation, the investor will own only 1.67% of the startup ($100,000 / $6 million), as the series A investors will own 20% of the startup ($5 million / $25 million).
- 3. Alignment issues: SAFE may create misalignment between the startups and the investors, as they may have different incentives and expectations regarding the future rounds. For the startups, SAFE may encourage them to delay raising a priced round, as they can avoid giving up equity and control to the investors. For the investors, SAFE may discourage them from supporting the startups in raising a priced round, as they may prefer to wait for a higher valuation or a better deal. This may create conflicts and mistrust between the parties, and reduce the value of the relationship. For example, if a startup raises $500,000 from a SAFE with a 20% discount rate and a $10 million valuation cap, and then grows rapidly and becomes profitable, they may decide to bootstrap and not raise a priced round. This may frustrate the SAFE investors, who may feel that they are not getting a fair return on their investment, and that they are missing out on the opportunity to participate in the startup's growth. Alternatively, if a startup raises $500,000 from a SAFE with a 20% discount rate and a $10 million valuation cap, and then struggles to find product-market fit and traction, they may need to raise a priced round at a lower valuation. This may disappoint the SAFE investors, who may feel that they are overpaying for the equity, and that they are losing money on their investment.
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A convertible note is a type of debt instrument that can be converted into equity shares of the issuing company at a later date. It is often used by startups as a way to raise capital without having to give up too much ownership or valuation in the early stages. Convertible notes have several advantages and disadvantages for both the investors and the founders, depending on the terms and conditions of the agreement. In this section, we will explore the following aspects of convertible notes:
1. How does a convertible note work?
2. What are the key terms of a convertible note?
3. What are the benefits of using a convertible note for startups?
4. What are the drawbacks of using a convertible note for startups?
5. What are some examples of successful startups that used convertible notes?
1. How does a convertible note work?
A convertible note is essentially a loan that can be converted into equity shares of the startup at a predetermined conversion rate or valuation. The investor lends a certain amount of money to the startup and receives a promissory note that specifies the interest rate, the maturity date, and the conversion terms. The interest rate is usually low, around 2% to 8%, and accrues until the note is converted or repaid. The maturity date is the deadline by which the note must be converted or repaid, usually ranging from 12 to 36 months. The conversion terms define how the note will be converted into equity, either automatically or optionally, based on certain triggers or events.
The most common conversion triggers are:
- A qualified financing round: This is when the startup raises a certain amount of money from other investors, usually above a minimum threshold, such as $1 million. The note converts into equity at a discount rate, which is a percentage reduction from the valuation of the new round, such as 20%. For example, if the startup raises $2 million at a $10 million valuation, the note converts into equity at a $8 million valuation ($10 million x (1 - 0.2)).
- A change of control: This is when the startup is acquired by another company or undergoes a merger. The note converts into equity at a valuation cap, which is a maximum limit on the valuation of the startup, such as $15 million. For example, if the startup is acquired for $20 million, the note converts into equity at a $15 million valuation ($15 million / $20 million).
- A maturity date: This is when the note reaches its expiration date and has not been converted or repaid. The note can either be converted into equity at a valuation cap or a discount rate, or be repaid with interest, depending on the agreement. For example, if the note has a 24-month maturity date and a 20% discount rate, the note can be converted into equity at a 20% discount from the current valuation of the startup, or be repaid with 24% interest (2% x 12 months).
2. What are the key terms of a convertible note?
The key terms of a convertible note are:
- Principal: This is the amount of money that the investor lends to the startup and expects to receive back in equity or cash.
- Interest rate: This is the annual percentage rate that the investor charges on the principal and accrues until the note is converted or repaid.
- Maturity date: This is the deadline by which the note must be converted or repaid, unless extended by mutual agreement.
- Conversion rate: This is the ratio of equity shares that the investor receives for each dollar of principal and interest. It can be calculated based on the discount rate, the valuation cap, or both.
- Discount rate: This is the percentage reduction from the valuation of the new round that the investor gets when the note converts into equity. It is usually between 10% to 30%, and reflects the risk and reward of investing early in the startup.
- Valuation cap: This is the maximum limit on the valuation of the startup that the investor gets when the note converts into equity. It is usually between $5 million to $20 million, and reflects the potential upside of investing in the startup.
- Conversion trigger: This is the event or condition that causes the note to convert into equity, either automatically or optionally. It can be a qualified financing round, a change of control, a maturity date, or a combination of them.
3. What are the benefits of using a convertible note for startups?
Some of the benefits of using a convertible note for startups are:
- Simplicity: A convertible note is easier and faster to negotiate and execute than a traditional equity round, as it does not require a valuation of the startup, a term sheet, a shareholders agreement, or a board seat. It also reduces the legal fees and paperwork involved in the transaction.
- Flexibility: A convertible note allows the startup to defer the valuation and dilution of the equity until a later stage, when the startup has more traction and validation. It also gives the startup the option to repay the note with interest if the conversion terms are not favorable.
- Alignment: A convertible note aligns the interests of the investor and the founder, as both parties benefit from the growth and success of the startup. The investor gets a discounted entry price and a capped upside, while the founder gets to retain more control and ownership of the startup.
- Leverage: A convertible note can help the startup attract more investors and raise more capital, as it signals confidence and credibility in the market. It can also create a positive feedback loop, as the conversion of the note can increase the valuation and the momentum of the new round.
4. What are the drawbacks of using a convertible note for startups?
Some of the drawbacks of using a convertible note for startups are:
- Uncertainty: A convertible note creates uncertainty and ambiguity for both the investor and the founder, as the final valuation and dilution of the equity are unknown until the conversion. It can also create conflicts and disputes if the conversion terms are unclear or unfavorable for either party.
- Debt: A convertible note is a form of debt that carries interest and a maturity date, which can put pressure and liability on the startup. If the startup fails to raise a new round or repay the note, it can face legal consequences or bankruptcy.
- Misalignment: A convertible note can create misalignment and tension between the investor and the founder, as they may have different expectations and preferences regarding the conversion. The investor may want to convert the note as soon as possible to secure equity, while the founder may want to delay the conversion as long as possible to increase the valuation.
- Disadvantage: A convertible note can put the startup at a disadvantage compared to other startups that raise equity, as it may limit the valuation and the terms of the new round. It can also dilute the existing shareholders and reduce the incentives for the employees and the advisors.
5. What are some examples of successful startups that used convertible notes?
Some examples of successful startups that used convertible notes are:
- Airbnb: The online marketplace for short-term rentals raised $600,000 in convertible notes from Sequoia Capital and Y Combinator in 2009, before raising $7.2 million in Series A in 2010. The notes converted into equity at a $6 million valuation cap and a 20% discount rate, giving the investors a 25% stake in the company. Airbnb is now valued at over $100 billion.
- Dropbox: The cloud storage and file sharing service raised $1.2 million in convertible notes from Sequoia Capital and Y Combinator in 2007, before raising $6 million in Series A in 2008. The notes converted into equity at a $4 million valuation cap and a 20% discount rate, giving the investors a 15% stake in the company. Dropbox is now valued at over $10 billion.
- Uber: The ride-hailing and delivery platform raised $200,000 in convertible notes from First Round Capital and Lowercase Capital in 2010, before raising $1.25 million in seed round in 2011. The notes converted into equity at a $5 million valuation cap and a 20% discount rate, giving the investors a 10% stake in the company. Uber is now valued at over $80 billion.
One of the most common ways to raise capital for a crypto startup is to use convertible notes. A convertible note is a type of debt instrument that can be converted into equity (shares) of the company at a later date, usually when the company raises a subsequent round of funding. Convertible notes are attractive for both investors and founders, as they offer several benefits over traditional equity financing. In this section, we will explore what convertible notes are, how they work, and why they are suitable for crypto startups. We will also discuss some of the key terms and features of convertible notes, such as valuation cap, discount rate, interest rate, and maturity date. Finally, we will look at some examples of crypto startups that have successfully used convertible notes to raise capital.
Some of the main advantages of using convertible notes are:
1. Flexibility: convertible notes allow founders to defer the valuation of their company until a later stage, when they have more traction and proof of concept. This can help them avoid diluting their ownership too early or giving up too much control to investors. Convertible notes also give investors the option to either receive their money back with interest or convert their debt into equity at a discounted price, depending on the performance of the company.
2. Simplicity: Convertible notes are easier and faster to negotiate and execute than equity financing, as they require less legal documentation and due diligence. Convertible notes also reduce the complexity of the cap table, as they are treated as debt until they are converted into equity.
3. Cost-effectiveness: Convertible notes are cheaper to issue than equity financing, as they incur lower legal fees and taxes. Convertible notes also save founders from paying dividends to investors, as they only pay interest on the debt until it is converted into equity.
4. Alignment of interests: Convertible notes align the interests of investors and founders, as they both benefit from the growth and success of the company. Investors can enjoy a higher return on their investment if the company increases in value, while founders can retain more ownership and control of their company if the company performs well.
One of the main challenges of using convertible notes is to determine the fair and reasonable terms and conditions of the debt, such as the valuation cap, the discount rate, the interest rate, and the maturity date. These terms can have a significant impact on the amount of equity that investors will receive when the debt is converted, as well as the amount of dilution that founders will face. Therefore, it is important for both parties to negotiate and agree on these terms before signing the convertible note agreement.
A valuation cap is a limit on the maximum valuation of the company at which the debt can be converted into equity. It protects investors from overpaying for their shares if the company raises a subsequent round of funding at a much higher valuation than the previous one. For example, if an investor invests $100,000 in a crypto startup using a convertible note with a $10 million valuation cap, and the startup later raises a Series A round at a $50 million valuation, the investor can convert their debt into equity at the $10 million valuation cap, rather than the $50 million valuation. This means that the investor will receive more shares for their investment, and thus a higher ownership stake in the company.
A discount rate is a percentage discount that investors receive on the price per share of the company when they convert their debt into equity. It rewards investors for taking the risk of investing in the company at an early stage, when the company has less certainty and stability. For example, if an investor invests $100,000 in a crypto startup using a convertible note with a 20% discount rate, and the startup later raises a Series A round at a $10 per share price, the investor can convert their debt into equity at a $8 per share price, rather than the $10 per share price. This means that the investor will receive more shares for their investment, and thus a higher ownership stake in the company.
An interest rate is a percentage interest that accrues on the principal amount of the debt until it is converted into equity or repaid. It compensates investors for lending their money to the company and forgoing other investment opportunities. For example, if an investor invests $100,000 in a crypto startup using a convertible note with a 5% interest rate, and the debt is converted into equity after one year, the investor will receive $105,000 worth of equity, rather than $100,000 worth of equity.
A maturity date is a deadline by which the debt must be converted into equity or repaid. It creates a sense of urgency and accountability for the company to raise a subsequent round of funding or generate enough revenue to repay the debt. For example, if an investor invests $100,000 in a crypto startup using a convertible note with a two-year maturity date, and the company fails to raise a subsequent round of funding or generate enough revenue by the end of the two-year period, the investor can either demand their money back with interest or convert their debt into equity at the current valuation of the company.
Some examples of crypto startups that have used convertible notes to raise capital are:
- Coinbase: Coinbase, one of the largest and most popular cryptocurrency exchanges in the world, raised $25 million in a Series B round in 2013 using convertible notes. The round was led by Andreessen Horowitz, with participation from Union Square Ventures and Ribbit Capital. The convertible notes had a $100 million valuation cap and a 20% discount rate. Coinbase later raised $300 million in a Series E round in 2018 at a $8 billion valuation, giving the early investors a huge return on their investment.
- Chainlink: Chainlink, a decentralized oracle network that connects smart contracts to real-world data, raised $32 million in a seed round in 2017 using convertible notes. The round was led by Polychain Capital, with participation from Pantera Capital, Naval Ravikant, and others. The convertible notes had a $32 million valuation cap and a 20% discount rate. Chainlink later launched its native token, LINK, in 2019, which has since become one of the top 10 cryptocurrencies by market capitalization, giving the early investors a huge return on their investment.
- Uniswap: Uniswap, a decentralized exchange protocol that allows users to swap any ERC-20 tokens without intermediaries, raised $11 million in a Series A round in 2020 using convertible notes. The round was led by Andreessen Horowitz, with participation from Paradigm, Union Square Ventures, and others. The convertible notes had a $40 million valuation cap and a 20% discount rate. Uniswap later launched its native token, UNI, in 2020, which has since become one of the top 10 cryptocurrencies by market capitalization, giving the early investors a huge return on their investment.
Introduction to Convertible Notes - Convertible Notes: How to Use Convertible Notes to Raise Capital for Your Crypto Startup and What are the Benefits
One of the most important aspects of convertible notes is how they determine the conversion price of the equity that the investors will receive. The conversion price is the price per share at which the note will convert into equity. There are two main factors that affect the conversion price: the valuation cap and the discount rate. These are terms that are negotiated between the startup and the investors when issuing the convertible notes. In this section, we will explain what these terms mean, how they work, and what are the advantages and disadvantages of each one from the perspective of both the startup and the investors.
- Valuation cap: A valuation cap is a maximum valuation of the startup that is used to calculate the conversion price of the note. For example, if a startup issues a convertible note with a $10 million valuation cap, and later raises a Series A round at a $20 million pre-money valuation, the note holders will convert their notes into equity at the $10 million valuation, not the $20 million valuation. This means that they will get more shares for their investment than the Series A investors. The valuation cap is a way of rewarding the early investors for taking more risk and supporting the startup when it was less mature and more uncertain. The lower the valuation cap, the more favorable it is for the note holders, and the higher the valuation cap, the more favorable it is for the startup.
- Discount rate: A discount rate is a percentage discount that is applied to the valuation of the startup at the time of the equity round to determine the conversion price of the note. For example, if a startup issues a convertible note with a 20% discount rate, and later raises a Series A round at a $20 million pre-money valuation, the note holders will convert their notes into equity at a $16 million valuation, which is 20% lower than the Series A valuation. This means that they will get more shares for their investment than the Series A investors, but less than if they had a valuation cap. The discount rate is another way of rewarding the early investors for taking more risk and supporting the startup when it was less mature and more uncertain. The higher the discount rate, the more favorable it is for the note holders, and the lower the discount rate, the more favorable it is for the startup.
There are some important points to consider when using valuation caps and discount rates in convertible notes:
1. Valuation caps and discount rates are not mutually exclusive. A convertible note can have both a valuation cap and a discount rate, and the note holders will get the benefit of whichever one gives them a lower conversion price. For example, if a startup issues a convertible note with a $10 million valuation cap and a 20% discount rate, and later raises a Series A round at a $20 million pre-money valuation, the note holders will convert their notes into equity at the $10 million valuation cap, which is lower than the $16 million valuation after applying the discount rate. This means that they will get more shares for their investment than the Series A investors and the note holders who only had a discount rate.
2. Valuation caps and discount rates can have a significant impact on the dilution of the founders and the existing shareholders. The more favorable the terms are for the note holders, the more shares they will receive upon conversion, and the more the founders and the existing shareholders will be diluted. This can affect the control and ownership of the startup, as well as the future fundraising prospects. Therefore, the startup should be careful not to agree to terms that are too generous for the note holders, and the note holders should be realistic about the valuation expectations of the startup.
3. Valuation caps and discount rates can create misalignment of incentives between the startup and the note holders. The startup may want to raise the equity round at a higher valuation, while the note holders may prefer a lower valuation, as it will give them a lower conversion price and more shares. This can create tension and conflict between the parties, especially if the valuation of the startup is not clear or agreed upon. To avoid this, the startup and the note holders should communicate openly and honestly about their expectations and goals, and try to find a balance that is fair and reasonable for both sides.
To illustrate how valuation caps and discount rates work in practice, let us look at some examples:
- Example 1: A startup issues a convertible note with a $5 million valuation cap and a 20% discount rate, and raises $500,000 from the note holders. The note has a 5% interest rate and a maturity date of two years. The startup later raises a Series A round at a $15 million pre-money valuation, and the note holders convert their notes into equity. The conversion price of the note is the lower of the following two options:
- Option 1: The valuation cap of $5 million. The note holders will receive $500,000 / $5 million = 10% of the startup, or 10 / 85 = 11.76% of the post-money valuation.
- Option 2: The discount rate of 20%. The note holders will receive $500,000 / ($15 million x 0.8) = 4.17% of the startup, or 4.17 / 84.17 = 4.95% of the post-money valuation.
- The note holders will choose option 1, as it gives them a lower conversion price and more shares. The note holders will also receive additional shares for the accrued interest, which is $500,000 x 0.05 x 2 = $50,000. The total number of shares that the note holders will receive is ($500,000 + $50,000) / $5 million = 11% of the startup, or 11 / 86 = 12.79% of the post-money valuation.
- Example 2: A startup issues a convertible note with a $10 million valuation cap and a 10% discount rate, and raises $1 million from the note holders. The note has a 5% interest rate and a maturity date of two years. The startup later raises a Series A round at a $20 million pre-money valuation, and the note holders convert their notes into equity. The conversion price of the note is the lower of the following two options:
- Option 1: The valuation cap of $10 million. The note holders will receive $1 million / $10 million = 10% of the startup, or 10 / 90 = 11.11% of the post-money valuation.
- Option 2: The discount rate of 10%. The note holders will receive $1 million / ($20 million x 0.9) = 5.56% of the startup, or 5.56 / 85.56 = 6.5% of the post-money valuation.
- The note holders will choose option 1, as it gives them a lower conversion price and more shares. The note holders will also receive additional shares for the accrued interest, which is $1 million x 0.05 x 2 = $100,000. The total number of shares that the note holders will receive is ($1 million + $100,000) / $10 million = 11% of the startup, or 11 / 91 = 12.09% of the post-money valuation.
As you can see, valuation caps and discount rates are powerful tools that can affect the economics and dynamics of convertible notes. They can be used to incentivize and reward the early investors, but they can also create challenges and trade-offs for the startup and the note holders. Therefore, it is important to understand how they work and what are the implications of using them in convertible notes.
One of the most important aspects of convertible notes is how they determine the conversion price, or the price per share at which the note will convert into equity. The conversion price is usually based on two factors: the valuation cap and the discount rate. These two terms are often negotiated between the startup and the investor, and they can have a significant impact on the ownership and dilution of both parties. Let's take a closer look at what they mean and how they work.
- The valuation cap is a pre-agreed maximum valuation of the startup at the time of conversion. It sets a limit on how much the startup can raise in the future without affecting the note holder's share. For example, if a note has a valuation cap of $10 million, and the startup raises a Series A round at a $20 million valuation, the note holder will get to convert their note at the lower $10 million valuation, effectively getting a 50% discount on the Series A price. This way, the note holder is protected from the startup's valuation increasing too much before they get a chance to convert.
- The discount rate is a percentage discount that the note holder gets on the future round's price per share. It rewards the note holder for taking an early risk on the startup and providing them with capital when they need it most. For example, if a note has a 20% discount rate, and the startup raises a Series A round at a $1 per share price, the note holder will get to convert their note at $0.8 per share, saving 20% on the Series A price. This way, the note holder is incentivized to invest in the startup before they raise a larger round.
The valuation cap and the discount rate are often used together to calculate the conversion price of the note. The note holder will usually get the lower of the two prices, meaning they will get the best deal possible. For example, if a note has a $10 million valuation cap and a 20% discount rate, and the startup raises a Series A round at a $20 million valuation and a $1 per share price, the note holder will get to convert their note at the lower of the two prices: $0.8 per share (based on the discount rate) or $0.5 per share (based on the valuation cap). In this case, the note holder will choose the $0.5 per share price, as it gives them more equity for their investment.
However, the valuation cap and the discount rate are not always beneficial for the note holder. Sometimes, they can result in a higher conversion price than the future round's price, meaning the note holder will get a worse deal than the new investors. For example, if a note has a $10 million valuation cap and a 20% discount rate, and the startup raises a Series A round at a $5 million valuation and a $0.5 per share price, the note holder will get to convert their note at the higher of the two prices: $0.4 per share (based on the discount rate) or $0.5 per share (based on the valuation cap). In this case, the note holder will choose the $0.4 per share price, but they will still pay more than the Series A investors, who get to buy shares at $0.5 per share.
Therefore, the valuation cap and the discount rate are not fixed or guaranteed terms, but rather depend on the performance and valuation of the startup at the time of conversion. They can be advantageous or disadvantageous for the note holder, depending on the scenario. The startup and the investor should carefully consider the implications of these terms before agreeing on them, as they can have a significant impact on the future ownership and dilution of both parties.
One of the most important aspects of a convertible note is how it is valued and converted into equity. The valuation and conversion mechanics of a convertible note determine how much equity the investor will receive in the future, and how much dilution the founder will face. There are several factors that affect the valuation and conversion of a convertible note, such as the discount rate, the valuation cap, the interest rate, the maturity date, and the trigger events. In this section, we will explain each of these factors in detail, and how they affect the valuation and conversion of a convertible note. We will also provide some examples to illustrate the different scenarios and outcomes.
- discount rate: The discount rate is the percentage by which the investor can purchase equity at a lower price than the current valuation of the company. For example, if the discount rate is 20%, and the company is valued at $10 million, the investor can purchase equity at $8 million. The discount rate is usually negotiated between the investor and the founder, and it reflects the risk and reward of investing in a convertible note. The higher the discount rate, the more equity the investor will receive, and the more dilution the founder will face.
- Valuation cap: The valuation cap is the maximum valuation at which the investor can convert their note into equity. For example, if the valuation cap is $15 million, and the company is valued at $20 million, the investor can convert their note at $15 million. The valuation cap is usually set by the investor, and it protects them from overpaying for equity in the future. The lower the valuation cap, the more equity the investor will receive, and the more dilution the founder will face.
- interest rate: The interest rate is the annual percentage that accrues on the principal amount of the note. For example, if the interest rate is 10%, and the principal amount is $100,000, the investor will receive $110,000 at the end of one year. The interest rate is usually set by the market, and it compensates the investor for the time value of money. The higher the interest rate, the more money the investor will receive, and the more dilution the founder will face.
- maturity date: The maturity date is the date by which the note must be repaid or converted into equity. For example, if the maturity date is two years from the date of issuance, the investor can either receive their money back with interest, or convert their note into equity at the current valuation of the company. The maturity date is usually set by the investor, and it creates a sense of urgency for the founder to raise the next round of funding. The shorter the maturity date, the more pressure the founder will face, and the more leverage the investor will have.
- Trigger events: The trigger events are the events that cause the note to automatically convert into equity. The most common trigger event is a qualified financing, which is a round of funding that meets a certain threshold of money raised. For example, if the qualified financing is $1 million, and the company raises $2 million, the note will automatically convert into equity at the agreed terms. The trigger events are usually set by the investor, and they ensure that the investor will participate in the future rounds of funding. The more trigger events, the more likely the note will convert, and the less uncertainty the investor will face.
Some examples of how the valuation and conversion mechanics of a convertible note work in practice are:
- Example 1: An investor invests $100,000 in a convertible note with a 20% discount rate, a $15 million valuation cap, a 10% interest rate, a two-year maturity date, and a qualified financing of $1 million as the trigger event. After one year, the company raises $2 million at a $10 million valuation. The note will automatically convert into equity at the lower of the discount rate or the valuation cap. In this case, the discount rate gives a better deal, as the investor can purchase equity at $8 million. The investor will receive $110,000 / $8 million = 13.75% of the company, and the founder will be diluted by 13.75%.
- Example 2: An investor invests $100,000 in a convertible note with a 20% discount rate, a $15 million valuation cap, a 10% interest rate, a two-year maturity date, and a qualified financing of $1 million as the trigger event. After one year, the company raises $2 million at a $20 million valuation. The note will automatically convert into equity at the lower of the discount rate or the valuation cap. In this case, the valuation cap gives a better deal, as the investor can purchase equity at $15 million. The investor will receive $110,000 / $15 million = 0.73% of the company, and the founder will be diluted by 0.73%.
- Example 3: An investor invests $100,000 in a convertible note with a 20% discount rate, a $15 million valuation cap, a 10% interest rate, a two-year maturity date, and a qualified financing of $1 million as the trigger event. After two years, the company has not raised any money, and the note reaches its maturity date. The investor can either receive their money back with interest, or convert their note into equity at the current valuation of the company. In this case, the investor decides to convert their note into equity, as they believe in the potential of the company. The company is valued at $5 million by an independent valuation firm. The investor will receive $121,000 / $5 million = 2.42% of the company, and the founder will be diluted by 2.42%.
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One of the most important aspects of convertible notes is how they convert or get repaid when the startup raises a subsequent round of funding or reaches a certain milestone. There are different types of conversion and repayment options that can affect the valuation, ownership, and cash flow of the startup and the investors. In this section, we will explore some of the common scenarios and factors that influence the conversion and repayment of convertible notes. We will also discuss the advantages and disadvantages of each option from the perspective of both the startup and the investors. Here are some of the topics we will cover:
1. Conversion at maturity: This is when the convertible note automatically converts into equity at the end of the maturity date, which is typically one to three years after the issuance of the note. The conversion rate is usually based on a predetermined valuation cap or a discount rate applied to the valuation of the next round of funding. For example, if a startup issues a convertible note with a $10 million valuation cap and a 20% discount rate, and raises a Series A round at a $50 million valuation, the note holders will get equity at a $10 million valuation, which is lower than the $40 million valuation they would get with the discount rate. This option is favorable for the investors, as they get to convert at a lower valuation and own more equity. However, it can be unfavorable for the startup, as it dilutes their ownership and gives up more control.
2. Repayment at maturity: This is when the convertible note does not convert into equity, but instead gets repaid with interest at the end of the maturity date. The interest rate is usually between 5% to 10% per year, and can be paid in cash or in kind (i.e., by issuing more notes). For example, if a startup issues a convertible note with a 10% interest rate and a two-year maturity date, and does not raise a subsequent round of funding, the note holders will get back their principal plus 20% interest. This option is favorable for the startup, as they get to keep their equity and control. However, it can be unfavorable for the investors, as they do not get any upside potential from the startup's growth.
3. Conversion at a qualified financing: This is when the convertible note converts into equity at the occurrence of a qualified financing, which is a round of funding that meets certain criteria, such as the amount raised, the type of investors, and the valuation. The conversion rate is usually based on a valuation cap or a discount rate, similar to the conversion at maturity option. For example, if a startup issues a convertible note with a $10 million valuation cap and a 20% discount rate, and raises a qualified financing of $5 million at a $25 million valuation, the note holders will get equity at a $10 million valuation, which is lower than the $20 million valuation they would get with the discount rate. This option is favorable for both the startup and the investors, as they get to align their interests and share the risk and reward of the startup's success.
4. Repayment at a qualified financing: This is when the convertible note does not convert into equity, but instead gets repaid with interest at the occurrence of a qualified financing. The interest rate is usually the same as the repayment at maturity option. For example, if a startup issues a convertible note with a 10% interest rate and a two-year maturity date, and raises a qualified financing of $5 million at a $25 million valuation, the note holders will get back their principal plus 20% interest. This option is unfavorable for both the startup and the investors, as they do not get to benefit from the synergy and value creation of the qualified financing.
5. Conversion or repayment at the option of the note holder: This is when the convertible note gives the note holder the option to choose whether to convert or get repaid at the maturity date or the qualified financing. The conversion rate and the interest rate are usually the same as the other options. For example, if a startup issues a convertible note with a $10 million valuation cap, a 20% discount rate, and a 10% interest rate, and reaches the maturity date or the qualified financing, the note holder can decide whether to convert into equity at a $10 million valuation or get repaid with interest. This option is favorable for the investors, as they get to maximize their return and minimize their risk. However, it can be unfavorable for the startup, as they have to deal with the uncertainty and variability of the note holder's decision.
Understanding Conversion and Repayment Options - Convertible notes: How to Use Convertible Notes for Your Startup
One of the most important aspects of a convertible note is the terms and conditions that govern how it works and what rights and obligations it entails for both the startup and the investor. These terms and conditions can vary depending on the negotiation and the context of the deal, but there are some common elements that are usually included in most convertible notes. In this section, we will discuss some of these key terms and conditions, such as the interest rate, the maturity date, the valuation cap, the discount rate, and the conversion triggers. We will also explain what they mean, why they matter, and how they affect the outcome of the conversion. We will also provide some examples to illustrate how these terms and conditions can impact the value of the convertible note and the equity stake of the investor.
Here are some of the key terms and conditions of convertible notes:
1. Interest rate: This is the annual percentage rate that accrues on the principal amount of the convertible note until it is converted or repaid. The interest rate is usually lower than the market rate for a similar debt instrument, since the convertible note also offers the potential upside of equity conversion. The interest rate can be simple or compound, and it can be paid in cash or added to the principal amount. For example, if a startup issues a convertible note of $100,000 with a 5% simple interest rate and a 2-year maturity date, the investor will receive $110,000 ($100,000 + $10,000 interest) if the note is repaid at maturity, or $110,000 worth of equity if the note is converted before maturity.
2. Maturity date: This is the date when the convertible note is due to be repaid or converted, unless otherwise agreed by the parties. The maturity date can range from a few months to a few years, depending on the stage and the needs of the startup. The maturity date can also be extended by mutual consent or by certain events, such as a new financing round or an acquisition. If the convertible note is not repaid or converted by the maturity date, the investor may have the option to demand repayment, convert the note into equity at a predefined valuation, or negotiate a new deal with the startup.
3. Valuation cap: This is the maximum valuation of the startup at which the convertible note can be converted into equity. The valuation cap is usually set at a discount to the expected valuation of the next equity round, to reward the investor for taking the risk of investing in the startup at an earlier stage. The valuation cap can be fixed or variable, depending on the terms of the convertible note. For example, if a startup issues a convertible note of $100,000 with a $10 million valuation cap and a 20% discount rate, and later raises a Series A round at a $15 million pre-money valuation, the investor will be able to convert the note into equity at a $10 million valuation, rather than the $15 million valuation, and receive a 1% equity stake ($100,000 / $10 million), rather than a 0.67% equity stake ($100,000 / $15 million).
4. Discount rate: This is the percentage discount that the investor receives on the price per share of the next equity round when converting the convertible note into equity. The discount rate is usually set at a premium to the expected return of the investor, to compensate the investor for providing capital to the startup at an earlier stage. The discount rate can be fixed or variable, depending on the terms of the convertible note. For example, if a startup issues a convertible note of $100,000 with a 20% discount rate and no valuation cap, and later raises a Series A round at a $15 million pre-money valuation and a $1 price per share, the investor will be able to convert the note into equity at a $0.80 price per share, rather than the $1 price per share, and receive 125,000 shares ($100,000 / $0.80), rather than 100,000 shares ($100,000 / $1).
5. Conversion triggers: These are the events that trigger the conversion of the convertible note into equity, either automatically or optionally. The most common conversion triggers are the following:
- Qualified financing: This is a financing round that meets certain criteria, such as the amount raised, the type of investors, and the valuation of the startup. A qualified financing usually triggers the automatic conversion of the convertible note into equity, based on the terms and conditions of the note. For example, if a startup issues a convertible note of $100,000 with a 20% discount rate and a $10 million valuation cap, and later raises a Series A round of $5 million at a $15 million pre-money valuation and a $1 price per share, the convertible note will automatically convert into equity at a $10 million valuation and a $0.80 price per share, and the investor will receive 125,000 shares ($100,000 / $0.80).
- change of control: This is an event that results in a change of ownership or control of the startup, such as an acquisition, a merger, or an IPO. A change of control usually triggers the optional conversion of the convertible note into equity, based on the terms and conditions of the note. The investor may choose to convert the note into equity and participate in the exit event, or to receive the repayment of the note plus accrued interest. For example, if a startup issues a convertible note of $100,000 with a 5% simple interest rate and a 2-year maturity date, and later gets acquired for $20 million after one year, the investor may choose to convert the note into equity and receive $105,000 worth of equity ($100,000 + $5,000 interest), or to receive $105,000 in cash.
- Maturity: This is the event that occurs when the convertible note reaches its maturity date and is not repaid or converted. A maturity usually triggers the optional conversion of the convertible note into equity, based on the terms and conditions of the note. The investor may choose to convert the note into equity at a predefined valuation, or to demand the repayment of the note plus accrued interest. For example, if a startup issues a convertible note of $100,000 with a 5% simple interest rate and a 2-year maturity date, and does not raise any equity round or get acquired by the maturity date, the investor may choose to convert the note into equity at a $5 million valuation and receive a 2.1% equity stake ($105,000 / $5 million), or to receive $105,000 in cash.
These are some of the key terms and conditions of convertible notes that you should be aware of when using them for your startup funding. convertible notes can be a flexible and convenient way of raising capital, but they also come with some trade-offs and complexities that you should understand and negotiate carefully. As always, you should consult with your legal and financial advisors before issuing or accepting any convertible notes.
Key Terms and Conditions of Convertible Notes - Convertible note: What it is and how to use it for your startup funding
SAFE stands for Simple agreement for Future equity. It is a type of contract that allows startups to raise money from investors without having to set a valuation or issue shares at the time of the investment. Instead, the investor agrees to receive equity in the future, when the startup raises a priced round of funding or has an exit event, such as an acquisition or an IPO. SAFEs are popular among startups and investors because they are simple, flexible, and cost-effective. However, they also have some drawbacks and risks that both parties should be aware of. In this section, we will explain the basics of SAFE agreements, how they work, and why they are popular. We will also discuss some of the advantages and disadvantages of using SAFEs, and provide some examples of how they can affect the startup's valuation and dilution.
To understand how SAFE agreements work, we need to look at some of the key terms and features that they typically include. Here are some of the most common ones:
1. Discount rate: This is the percentage by which the investor's share price is reduced compared to the share price of the future round. For example, if the discount rate is 20%, and the future round's share price is $10, the investor's share price will be $8. This means that the investor will receive more shares for the same amount of money, as a reward for investing early and taking more risk.
2. Valuation cap: This is the maximum valuation at which the investor's money can be converted into equity. For example, if the valuation cap is $50 million, and the future round's valuation is $100 million, the investor's share price will be based on the $50 million valuation, not the $100 million valuation. This means that the investor will receive a larger percentage of ownership in the company, as a protection against excessive dilution.
3. Pro rata right: This is the right of the investor to participate in the future round of funding, up to a certain percentage of their original investment. For example, if the pro rata right is 10%, and the investor invested $1 million in the SAFE, they can invest up to $100,000 in the future round, at the same terms as the new investors. This means that the investor can maintain or increase their stake in the company, as an opportunity to benefit from its growth.
4. Most favored nation (MFN) clause: This is a clause that allows the investor to adopt the terms of any other SAFE that the startup issues to other investors, if they are more favorable than the terms of their own SAFE. For example, if the investor's SAFE has a discount rate of 20% and a valuation cap of $50 million, and the startup issues another SAFE with a discount rate of 25% and a valuation cap of $40 million, the investor can choose to apply those terms to their own SAFE. This means that the investor can ensure that they get the best deal possible, as a guarantee of fairness.
These terms can vary depending on the negotiation between the startup and the investor, and they can have a significant impact on the outcome of the SAFE conversion. To illustrate this, let's look at some examples of how different scenarios can affect the startup's valuation and dilution.
- Example 1: The startup raises $1 million from an investor using a SAFE with a 20% discount rate and no valuation cap. The startup then raises a Series A round of $10 million at a $50 million pre-money valuation. The SAFE investor's money converts into equity at a 20% discount, which means their share price is $8, while the Series A investors' share price is $10. The SAFE investor receives 125,000 shares ($1 million / $8), which represents 2.5% of the post-money valuation ($50 million + $10 million). The series investors receive 1 million shares ($10 million / $10), which represents 16.67% of the post-money valuation. The founders and employees own the remaining 81.67% of the company.
- Example 2: The startup raises $1 million from an investor using a SAFE with a 20% discount rate and a $40 million valuation cap. The startup then raises a Series A round of $10 million at a $50 million pre-money valuation. The SAFE investor's money converts into equity at the lower of the 20% discount or the $40 million valuation cap, which means their share price is $8, while the Series A investors' share price is $10. The SAFE investor receives 125,000 shares ($1 million / $8), which represents 2.5% of the post-money valuation ($50 million + $10 million). The Series A investors receive 1 million shares ($10 million / $10), which represents 16.67% of the post-money valuation. The founders and employees own the remaining 81.67% of the company. This is the same as Example 1, because the valuation cap did not come into effect.
- Example 3: The startup raises $1 million from an investor using a SAFE with a 20% discount rate and a $40 million valuation cap. The startup then raises a Series A round of $10 million at a $100 million pre-money valuation. The SAFE investor's money converts into equity at the lower of the 20% discount or the $40 million valuation cap, which means their share price is $4, while the Series A investors' share price is $10. The SAFE investor receives 250,000 shares ($1 million / $4), which represents 2.27% of the post-money valuation ($100 million + $10 million). The Series A investors receive 1 million shares ($10 million / $10), which represents 9.09% of the post-money valuation. The founders and employees own the remaining 88.64% of the company. This is different from Example 1 and 2, because the valuation cap came into effect, and gave the SAFE investor a better deal.
As you can see, SAFE agreements can be a useful tool for startups and investors to raise money quickly and easily, without having to worry about complex valuation and dilution calculations. However, they also have some potential pitfalls and challenges, such as:
- Uncertainty: Since the SAFE investor does not know when or how their money will convert into equity, they have to trust that the startup will raise a future round of funding or have an exit event, and that the terms of the conversion will be favorable to them. The startup also has to keep track of the outstanding SAFEs and their terms, and make sure that they do not create conflicts or inconsistencies with the future investors or acquirers.
- Misalignment: Since the SAFE investor does not have a stake in the company until the conversion, they may not have the same incentives or interests as the founders and the other shareholders. For example, they may push the startup to raise a higher valuation or delay the conversion, while the founders may prefer a lower valuation or an earlier conversion. The SAFE investor also does not have the same rights or protections as the other shareholders, such as voting rights, board representation, or information rights, which may limit their ability to influence or monitor the startup's performance.
- Complexity: Although SAFEs are simpler than traditional equity or debt instruments, they still have some nuances and variations that can make them difficult to understand and compare. For example, different SAFEs may have different discount rates, valuation caps, pro rata rights, MFN clauses, or other terms that can affect the outcome of the conversion. Moreover, SAFEs may interact with other types of securities, such as convertible notes or preferred shares, in complex ways that can affect the startup's capital structure and valuation.
These are some of the basics of SAFE agreements, how they work, and why they are popular among startups investors. We hope that this section has given you some insights and perspectives on this topic, and that you will find it useful for your blog. However, please remember that this is not a comprehensive or authoritative source of information, and that you should always consult with a professional or legal expert before making any decisions regarding SAFEs or any other type of contract. Thank you for using Bing.
Understanding the Basics of SAFE Agreements - SAFEs: What They Are: How They Work: and Why They Are Popular among Startups and Investors
One of the most important decisions for a startup that wants to raise capital using convertible debt is how to structure the terms of the offering. Convertible debt is a type of loan that can be converted into equity at a later stage, usually when the startup raises a subsequent round of funding. The terms of the conversion, such as the valuation, the discount rate, the interest rate, and the maturity date, can have a significant impact on the startup's future valuation, dilution, and control. In this section, we will explore some of the key factors that influence the structure of a convertible debt offering, and provide some best practices and examples for both startups and investors.
Some of the main factors that affect the structure of a convertible debt offering are:
- The valuation cap: This is the maximum valuation at which the debt can be converted into equity. It protects the investors from excessive dilution in case the startup's valuation increases significantly in the future. For example, if a startup raises $1 million in convertible debt with a $10 million valuation cap, and later raises a Series A round at a $50 million valuation, the debt holders can convert their debt into equity at a $10 million valuation, effectively getting a 5x return on their investment. The valuation cap is usually negotiated between the startup and the investors, and depends on factors such as the stage, traction, and market potential of the startup. A lower valuation cap means a higher return for the investors, but also a higher dilution for the founders and existing shareholders.
- The discount rate: This is the percentage discount that the debt holders get when they convert their debt into equity in the next round of funding. It rewards the investors for taking the risk of investing in the startup at an early stage, and incentivizes them to convert their debt rather than demanding repayment. For example, if a startup raises $1 million in convertible debt with a 20% discount rate, and later raises a Series A round at a $10 million valuation, the debt holders can convert their debt into equity at an $8 million valuation, effectively getting a 25% return on their investment. The discount rate is usually set by the startup, and depends on factors such as the market conditions, the availability of capital, and the competitiveness of the deal. A higher discount rate means a higher return for the investors, but also a higher dilution for the founders and existing shareholders.
- The interest rate: This is the annual interest rate that accrues on the principal amount of the debt until it is converted or repaid. It reflects the opportunity cost of the capital that the investors provide to the startup, and compensates them for the time value of money. For example, if a startup raises $1 million in convertible debt with a 10% interest rate, and converts it into equity after two years, the debt holders will receive $1.21 million worth of equity at the conversion valuation. The interest rate is usually set by the market, and depends on factors such as the risk profile, the creditworthiness, and the expected growth rate of the startup. A higher interest rate means a higher return for the investors, but also a higher debt burden for the startup.
- The maturity date: This is the date by which the debt must be converted or repaid, unless it is extended by mutual agreement. It creates a sense of urgency for the startup to raise a subsequent round of funding, and gives the investors an option to exit the investment if the startup fails to achieve its milestones. For example, if a startup raises $1 million in convertible debt with a two-year maturity date, and fails to raise a Series A round by then, the debt holders can either demand repayment of the principal plus interest, or convert their debt into equity at the current valuation of the startup. The maturity date is usually set by the investors, and depends on factors such as the expected time to reach the next funding milestone, the runway of the startup, and the confidence in the startup's prospects. A shorter maturity date means a lower risk for the investors, but also a higher pressure for the startup.
Some of the best practices and examples for structuring a convertible debt offering are:
- Align the interests of the startup investors: The terms of the convertible debt offering should be fair and balanced, and reflect the mutual value proposition of the startup and the investors. The startup should offer terms that are attractive enough to entice the investors to invest, but not so generous that they compromise the startup's future valuation, dilution, and control. The investors should offer terms that are reasonable enough to support the startup's growth, but not so demanding that they hinder the startup's flexibility, creativity, and innovation. For example, a startup that has a strong traction, a large market opportunity, and a clear path to profitability can offer a lower valuation cap, a lower discount rate, a lower interest rate, and a longer maturity date than a startup that has a weak traction, a small market opportunity, and a unclear path to profitability. Similarly, an investor that has a high conviction, a long-term vision, and a value-added partnership can accept a higher valuation cap, a higher discount rate, a higher interest rate, and a shorter maturity date than an investor that has a low conviction, a short-term vision, and a passive involvement.
- Use multiple conversion triggers: The terms of the convertible debt offering should specify the events that trigger the conversion of the debt into equity, and give the startup and the investors some flexibility and optionality. The most common conversion trigger is the next qualified equity financing round, which is usually defined as a round that raises a minimum amount of capital from institutional investors at a minimum valuation. However, other conversion triggers can also be used, such as a change of control, an IPO, a revenue milestone, or a mutual consent. For example, a startup that raises $1 million in convertible debt with a $10 million valuation cap, a 20% discount rate, a 10% interest rate, and a two-year maturity date, can specify that the debt will convert into equity at the lower of the valuation cap or the discount rate in the next qualified equity financing round, or at the current valuation in case of a change of control, an IPO, a revenue milestone, or a mutual consent. This gives the startup and the investors some flexibility and optionality to choose the best conversion scenario for their interests.
- Use a simple and transparent term sheet: The terms of the convertible debt offering should be presented in a simple and transparent term sheet, and avoid any complex or hidden clauses that could create confusion or conflict in the future. The term sheet should clearly state the principal amount, the valuation cap, the discount rate, the interest rate, the maturity date, and the conversion triggers of the convertible debt, and any other relevant terms or conditions. The term sheet should also include a pro forma cap table that shows the expected ownership and dilution of the startup and the investors after the conversion of the debt. For example, a startup that raises $1 million in convertible debt with a $10 million valuation cap, a 20% discount rate, a 10% interest rate, and a two-year maturity date, can use a simple and transparent term sheet that looks like this:
| Term | Description |
| Principal Amount | $1,000,000 |
| Valuation Cap | $10,000,000 |
| Discount Rate | 20% |
| Interest Rate | 10% per annum |
| Maturity Date | February 5, 2026 |
| Conversion Triggers | - Next qualified equity financing round (minimum $5,000,000 at minimum $15,000,000 valuation)
- Change of control, IPO, revenue milestone, or mutual consent |
| Pro Forma Cap Table | Assuming a Series A round of $10,000,000 at a $50,000,000 valuation |
| Shareholder | Pre-Series A Shares | Pre-Series A Ownership | Post-Series A Shares | Post-Series A Ownership |
| Founders | 10,000,000 | 100% | 10,000,000 | 66.67% |
| Convertible Debt Holders | 0 | 0% | 2,525,000 | 16.83% |
| Series A Investors | 0 | 0% | 3,000,000 | 20.00% |
| Option Pool | 0 | 0% | 450,000 | 3.00% |
| Total | 10,000,000 | 100% | 15,000,000 | 100% |
One of the most compelling reasons to use convertible notes for raising capital is that they allow you to delay the valuation of your ecommerce startup until a later stage. This way, you can avoid diluting your equity too early and negotiate better terms with investors when you have more traction and validation. But don't just take our word for it. Here are some real-life examples of successful ecommerce startups that used convertible notes to raise funds and grow their businesses.
- Warby Parker: The online eyewear retailer that disrupted the industry with its direct-to-consumer model and social mission raised its first round of funding in 2010 using convertible notes. The company raised $1.5 million from angel investors and early-stage funds, including First Round Capital and SV Angel. The notes had a 20% discount rate and a $5 million valuation cap, which meant that the investors would get a 20% discount on the share price of the next round or a valuation of $5 million, whichever was lower. Warby Parker later raised a Series A round of $12.5 million at a $55 million valuation, giving the note holders a 4.4x return on their investment.
- Glossier: The beauty brand that leverages social media and community to create cult products raised its seed round of $2 million in 2014 using convertible notes. The company was founded by Emily Weiss, a former Vogue editor and blogger, who had built a loyal following with her blog Into The Gloss. The notes had a 20% discount rate and no valuation cap, which meant that the investors would get a 20% discount on the share price of the next round, regardless of the valuation. Glossier later raised a Series A round of $10.4 million at a $94 million valuation, giving the note holders a 4.8x return on their investment.
- Allbirds: The sustainable footwear brand that makes shoes from natural materials raised its pre-seed round of $2.7 million in 2015 using convertible notes. The company was founded by Tim Brown, a former professional soccer player, and Joey Zwillinger, a biotech engineer, who wanted to create comfortable and eco-friendly shoes. The notes had a 20% discount rate and a $10 million valuation cap, which meant that the investors would get a 20% discount on the share price of the next round or a valuation of $10 million, whichever was lower. Allbirds later raised a Series A round of $7.25 million at a $60 million valuation, giving the note holders a 6x return on their investment.
These are just some of the examples of how convertible notes can help you raise capital for your ecommerce startup and delay valuation. Convertible notes are flexible, simple, and fast to execute, and they can help you attract investors who share your vision and support your growth. However, they also come with some risks and challenges, such as interest payments, maturity dates, and valuation caps. Therefore, you should always consult with a lawyer and an accountant before issuing or accepting convertible notes, and make sure you understand the terms and implications of the deal.
One of the best ways to learn about the benefits and challenges of using convertible notes as a fundraising instrument is to look at some real-world examples of startups that have successfully raised money with this method. In this section, we will examine the case studies of four different startups from different industries and stages of development, and analyze how they used convertible notes to achieve their goals. We will also highlight some of the key terms and conditions that were negotiated in each deal, and how they affected the outcomes for both the founders and the investors. Here are the four case studies we will cover:
1. Airbnb: The online marketplace for short-term rentals that became one of the most valuable startups in the world. Airbnb raised its first round of funding in 2009 using convertible notes, when it was still struggling to find product-market fit and generate revenue. The notes had a valuation cap of $4 million and a 20% discount rate, which gave the early investors a huge return when the company later raised a Series A at a $60 million valuation.
2. Dropbox: The cloud storage and file-sharing service that grew rapidly with a freemium model and viral marketing. Dropbox raised its seed round in 2007 using convertible notes, when it was still in private beta and had only a few thousand users. The notes had a valuation cap of $5 million and a 15% discount rate, which gave the early investors a significant stake in the company when it later raised a Series A at a $250 million valuation.
3. Buffer: The social media management tool that helps users schedule and optimize their posts across different platforms. Buffer raised its seed round in 2011 using convertible notes, when it had only a few hundred paying customers and was generating less than $10,000 in monthly revenue. The notes had a valuation cap of $500,000 and a 20% discount rate, which gave the early investors a fair share of the company when it later raised a Series A at a $3.5 million valuation.
4. ZenPayroll: The online payroll service that simplifies and automates the process of paying employees and taxes. ZenPayroll raised its seed round in 2012 using convertible notes, when it had only a few dozen customers and was generating less than $50,000 in annual revenue. The notes had a valuation cap of $7 million and a 20% discount rate, which gave the early investors a reasonable stake in the company when it later raised a Series A at a $20 million valuation.
Successful Startup Funding with Convertible Notes - Convertible notes: How to Use Convertible Notes as a Flexible and Fast Way to Raise Money for Your Startup
One of the advantages of convertible debt is that it can help startups raise capital without diluting their ownership or giving up control. Convertible debt is a type of loan that can be converted into equity at a later stage, usually at a discounted rate. This way, the investors can benefit from the potential upside of the company, while the founders can retain their decision-making power and avoid valuation disputes. However, convertible debt also comes with some risks and challenges, such as interest payments, maturity dates, and conversion triggers. In this section, we will look at some case studies of successful use of convertible debt by different businesses and analyze how they leveraged this financing option to achieve their goals.
- Dropbox: Dropbox is a cloud-based file storage and sharing service that was founded in 2007. In 2011, Dropbox raised $250 million in a Series B round led by Index Ventures, valuing the company at $4 billion. However, before that, Dropbox had raised $15 million in convertible debt from Sequoia Capital and Accel Partners in 2009. The convertible debt had a 20% discount rate and a $40 million valuation cap, meaning that the investors could convert their debt into equity at a lower price than the Series B investors. This gave Dropbox the flexibility to grow its user base and revenue without worrying about valuation or dilution. By the time of the Series B round, Dropbox had over 50 million users and was generating $240 million in annual revenue. The convertible debt investors were able to get a 100x return on their investment, while Dropbox was able to secure a large amount of funding at a favorable valuation.
- Airbnb: Airbnb is an online marketplace that connects travelers with hosts who offer accommodation in their homes or other properties. Airbnb was founded in 2008 and has since grown to become one of the most valuable startups in the world. In 2011, Airbnb raised $112 million in a Series B round led by Andreessen Horowitz, valuing the company at $1.3 billion. However, before that, Airbnb had raised $7.2 million in convertible debt from Sequoia Capital, Greylock Partners, and SV Angel in 2010. The convertible debt had a 20% discount rate and no valuation cap, meaning that the investors could convert their debt into equity at any price. This gave Airbnb the freedom to experiment with different business models and markets without being constrained by valuation or dilution. By the time of the Series B round, Airbnb had over 2 million listings and was operating in 89 countries. The convertible debt investors were able to get a 60x return on their investment, while Airbnb was able to attract more investors and partners at a high valuation.
- Spotify: Spotify is a music streaming service that was founded in 2006 and launched in 2008. Spotify has over 300 million users and 144 million subscribers, making it the largest music streaming platform in the world. In 2016, Spotify raised $1 billion in convertible debt from TPG, Dragoneer, and Goldman Sachs. The convertible debt had a 5% interest rate that increased by 1% every six months, and a 20% discount rate and a $8.5 billion valuation cap. The convertible debt also had a clause that allowed the investors to convert their debt into equity at the IPO price if Spotify went public within a year, or at a 30% discount if it went public later. This gave Spotify the capital to compete with rivals like Apple Music and Amazon Music, while avoiding the scrutiny and pressure of going public. Spotify eventually went public in 2018 through a direct listing, bypassing the traditional IPO process and saving on underwriting fees. The convertible debt investors were able to get a 40% return on their investment, while Spotify was able to maintain its independence and control.
Convertible notes are a popular instrument for raising capital for startups, especially in the early stages. They offer several advantages for both founders and investors, such as simplicity, flexibility, and tax benefits. However, not all convertible note deals are created equal. Some startups have used convertible notes to successfully raise funding and achieve their goals, while others have faced challenges and pitfalls along the way. In this section, we will look at some real-world examples of how convertible notes have worked for different startups, and what lessons we can learn from them. We will cover the following case studies:
1. Airbnb: How convertible notes helped Airbnb survive the 2008 financial crisis and become a global phenomenon. Airbnb is one of the most successful startups in history, with a valuation of over $100 billion as of 2021. But back in 2008, when the company was just starting out, it was struggling to raise money from traditional investors. The founders decided to use convertible notes to raise $600,000 from a group of angel investors, including Y Combinator. The notes had a 20% discount rate and a $1.5 million valuation cap, meaning that the investors would get a 20% discount on the price of the shares when the notes converted, and that the valuation of the company would be capped at $1.5 million for the purpose of conversion. This gave the investors a favorable deal, while also giving the founders some flexibility and control over their valuation. The convertible notes helped Airbnb survive the financial crisis, and later raise more funding from venture capitalists. The investors who participated in the convertible note round made a huge return on their investment, as Airbnb's valuation skyrocketed over the years.
2. ZenPayroll: How convertible notes helped ZenPayroll avoid valuation conflicts and maintain founder-friendly terms. ZenPayroll (now Gusto) is a cloud-based payroll service for small businesses. The company was founded in 2011, and raised $6.1 million in seed funding from a group of prominent investors, including Google Ventures, Salesforce, and Dropbox. The company used convertible notes to raise the seed round, with a 20% discount rate and no valuation cap. The founders chose to use convertible notes because they wanted to avoid setting a valuation for the company at such an early stage, and because they wanted to maintain founder-friendly terms, such as keeping their board seats and voting rights. The convertible notes also allowed the company to raise money quickly and easily, without having to negotiate complex terms and conditions. The convertible notes proved to be a smart move, as ZenPayroll grew rapidly and raised more funding at higher valuations. The investors who participated in the convertible note round also benefited from the company's success, as their notes converted into equity at a favorable price.
3. Snapchat: How convertible notes helped Snapchat raise a massive amount of funding at a high valuation, but also created some challenges and controversies. Snapchat is a social media app that allows users to send and receive ephemeral messages, photos, and videos. The company was founded in 2011, and raised $485,000 in seed funding from a group of angel investors, using convertible notes. The notes had a 20% discount rate and a $4 million valuation cap. The company then raised $13.5 million in Series A funding from Benchmark Capital, using preferred stock. However, for the subsequent rounds of funding, the company switched back to using convertible notes, raising over $3 billion from various investors, including Tencent, Alibaba, and Fidelity. The company used convertible notes to raise such a large amount of funding, because it allowed them to set a high valuation for the company, without having to give up too much equity or control. The company also used convertible notes to avoid disclosing its financial performance and user metrics, which were not very impressive at the time. The convertible notes also gave the company more flexibility and optionality, as it could choose when and how to convert the notes into equity. However, the use of convertible notes also created some challenges and controversies for the company. For one thing, the convertible notes had very generous terms for the investors, such as a 30% discount rate and no valuation cap. This meant that the investors would get a huge discount on the price of the shares when the notes converted, and that the valuation of the company would be unlimited for the purpose of conversion. This also meant that the founders and early employees would get diluted significantly when the notes converted. For another thing, the convertible notes created some confusion and uncertainty about the actual valuation of the company, as different investors had different conversion prices and terms. This also made it difficult for the company to raise more funding from new investors, as they would have to compete with the existing investors who had better terms. Furthermore, the use of convertible notes also attracted some legal disputes and regulatory scrutiny, as some investors claimed that the company had misled them about its financial performance and user metrics, and that the company had violated some securities laws by issuing the notes. The company eventually settled some of the lawsuits, and went public in 2017, at a valuation of $24 billion. However, the company's stock price has since declined, and the company has faced more challenges and competition in the market. The investors who participated in the convertible note rounds have seen their returns vary, depending on when and how they converted their notes into equity.
Successful Startup Funding with Convertible Notes - Convertible notes: How to use convertible notes to raise funding for your startup
A SAFE is a simple and flexible agreement that allows an investor to provide capital to a startup in exchange for the right to receive equity in the future. Unlike a convertible note, a SAFE does not have an interest rate, a maturity date, or a minimum amount of funding. However, a SAFE is not a free lunch for either party. There are some obligations and rights that both the investor and the startup need to be aware of and respect after signing a SAFE. In this section, we will explore some of the most important aspects of managing a SAFE, such as:
- How to determine the valuation cap and the discount rate
- How to trigger the conversion of the SAFE into equity
- How to deal with multiple SAFEs and rounds of financing
- How to handle the dilution and governance effects of the SAFE
- How to avoid common pitfalls and disputes related to the SAFE
1. How to determine the valuation cap and the discount rate
The valuation cap and the discount rate are two key terms that affect the price per share that the SAFE investor will pay when the SAFE converts into equity. The valuation cap is the maximum valuation of the startup at which the SAFE investor can convert their investment. The discount rate is the percentage reduction in the price per share that the SAFE investor will receive compared to the other investors in the equity round.
For example, suppose a startup raises $100,000 from an angel investor using a SAFE with a $5 million valuation cap and a 20% discount rate. Later, the startup raises a Series A round of $10 million at a $20 million pre-money valuation. The SAFE investor will convert their SAFE into equity at a $5 million valuation cap, which means they will receive 2% of the startup ($100,000 / $5 million). The other Series A investors will pay $1 per share ($20 million / 20 million shares), but the SAFE investor will pay $0.8 per share ($1 x (1 - 20%)), which means they will receive 125,000 shares ($100,000 / $0.8).
The valuation cap and the discount rate are usually negotiated between the investor and the startup based on the stage, traction, and potential of the startup, as well as the market conditions and the investor's appetite for risk. Generally, the lower the valuation cap and the higher the discount rate, the better for the investor, and vice versa for the startup. However, both parties should also consider the long-term implications of these terms, such as the alignment of incentives, the fairness of the deal, and the impact on future fundraising.
2. How to trigger the conversion of the SAFE into equity
The conversion of the SAFE into equity is triggered by a qualifying transaction, which is usually defined as an equity financing round of a certain minimum size. For example, a SAFE may specify that the conversion will occur when the startup raises a preferred stock round of at least $1 million. The conversion may also be triggered by other events, such as an IPO, an acquisition, or a dissolution of the startup, depending on the terms of the SAFE.
When the conversion is triggered, the SAFE investor will receive the number of shares of the same class and series as the other investors in the equity round, calculated by dividing the amount of the SAFE investment by the price per share determined by the valuation cap and the discount rate. The SAFE investor will also be subject to the same rights, preferences, and obligations as the other investors in the equity round, such as voting rights, liquidation preferences, anti-dilution provisions, and information rights.
The conversion of the SAFE into equity is usually automatic and does not require the consent of the investor or the startup. However, some SAFEs may include a provision that allows the investor to opt out of the conversion and instead receive a cash payment equal to the amount of the SAFE investment, plus any accrued interest, if any. This option may be useful for the investor if they do not want to hold equity in the startup for some reason, such as tax implications, regulatory issues, or personal preferences.
3. How to deal with multiple SAFEs and rounds of financing
A startup may raise multiple rounds of financing using different SAFEs with different investors, or using a combination of SAFEs and other instruments, such as convertible notes or equity. This may create some complexity and confusion when it comes to the conversion of the SAFEs into equity, especially if the SAFEs have different terms, such as different valuation caps, discount rates, or conversion triggers.
To avoid potential conflicts and disputes, the startup and the investors should agree on a clear and consistent framework for dealing with multiple SAFEs and rounds of financing. For example, the startup and the investors may agree on the following principles:
- The SAFEs will convert into equity in the order of their issuance, unless otherwise agreed by the parties.
- The SAFEs will convert into equity at the same time as the other instruments in the same round, unless otherwise agreed by the parties.
- The SAFEs will convert into equity at the same price per share as the other instruments in the same round, unless otherwise agreed by the parties.
- The SAFEs will convert into equity using the most favorable terms for the investor among the SAFEs and the other instruments in the same round, unless otherwise agreed by the parties.
For example, suppose a startup raises $100,000 from an angel investor using a SAFE with a $5 million valuation cap and a 20% discount rate in January 2024. In March 2024, the startup raises another $200,000 from a venture capital firm using a SAFE with a $10 million valuation cap and a 15% discount rate. In June 2024, the startup raises a Series A round of $10 million at a $20 million pre-money valuation using preferred stock.
In this case, the SAFEs will convert into equity at the same time as the preferred stock in the Series A round. The angel investor will convert their SAFE into equity at a $5 million valuation cap and a 20% discount rate, which are the most favorable terms among the SAFEs and the preferred stock. The venture capital firm will convert their SAFE into equity at a $10 million valuation cap and a 15% discount rate, which are the terms of their SAFE. The preferred stock investors will pay $1 per share ($20 million / 20 million shares).
4. How to handle the dilution and governance effects of the SAFE
The conversion of the SAFE into equity will have some dilution and governance effects on the startup and the existing shareholders. The dilution effect means that the percentage ownership of the startup and the existing shareholders will decrease as a result of the issuance of new shares to the SAFE investor. The governance effect means that the SAFE investor will have some influence and control over the decisions and actions of the startup and the existing shareholders.
The dilution and governance effects of the SAFE will depend on the terms of the SAFE, the terms of the equity round, and the capital structure of the startup. Generally, the lower the valuation cap and the higher the discount rate of the SAFE, the higher the dilution and governance effects of the SAFE, and vice versa. The dilution and governance effects of the SAFE will also vary depending on the type and stage of the startup, the size and frequency of the financing rounds, and the expectations and preferences of the investors and the founders.
To mitigate the negative impacts of the dilution and governance effects of the SAFE, the startup and the existing shareholders should carefully plan and manage their fundraising strategy, valuation, and capitalization table. They should also communicate and negotiate with the SAFE investor and the other investors in the equity round to ensure a fair and balanced deal that aligns the interests and incentives of all parties. They should also consider the long-term vision and goals of the startup and the potential exit scenarios and outcomes.
5. How to avoid common pitfalls and disputes related to the SAFE
The SAFE is a simple and flexible agreement that can be a great alternative to convertible notes for early stage startups and investors. However, the SAFE is not without its challenges and risks. There are some common pitfalls and disputes that may arise related to the SAFE, such as:
- Misunderstanding or misinterpreting the terms and implications of the SAFE
- Failing to comply with the obligations and rights of the SAFE
- Disagreeing on the valuation cap and the discount rate of the SAFE
- Disputing the conversion trigger and the price per share of the SAFE
- Conflicting with the other investors or the founders over the dilution and governance effects of the SAFE
- Facing legal or regulatory issues or liabilities related to the SAFE
To avoid these pitfalls and disputes, the startup and the investor should do their due diligence and research before signing a SAFE. They should also consult with their legal and financial advisors to understand the pros and cons of the SAFE and the best practices for using it. They should also draft and review the SAFE carefully and clearly, using a standard template or a reputable platform, such as Y Combinator's SAFE website. They should also communicate and cooperate with each other and the other parties involved in the fundraising process, and resolve any issues or concerns as soon as possible. They should also monitor and update the SAFE as the startup grows and evolves, and be prepared for any changes or contingencies that may affect the SAFE.
Conclusion
A SAFE is a simple and flexible agreement that allows an investor to provide capital to a startup in exchange for the right to receive equity in the future. A SAFE can be a great alternative to convertible notes for early stage startups and investors, as it offers some advantages, such as simplicity, speed, and alignment. However, a SAFE is not a free lunch for either party. There are some obligations and rights that both the investor and the startup need to be aware of and respect after signing a SAFE.
You have reached the end of this blog post on convertible notes, a powerful and flexible instrument for raising capital for your crypto startup. In this section, we will summarize the main benefits of using convertible notes, as well as some of the challenges and best practices to keep in mind. We will also provide some insights from different perspectives, such as investors, founders, and legal experts, on how to use convertible notes effectively and ethically. Finally, we will give you some examples of successful crypto startups that have raised funds using convertible notes and how they have leveraged them to grow their businesses.
Here are some of the key points to remember about convertible notes:
1. convertible notes are debt instruments that can be converted into equity at a later stage, usually at a discounted valuation. This means that investors can benefit from the upside potential of the startup, while founders can retain more control and ownership of their company.
2. Convertible notes are ideal for crypto startups that have high growth potential, but are still in the early stages of development and valuation. They allow startups to raise funds quickly and easily, without having to go through the complex and costly process of issuing equity or tokens.
3. Convertible notes have several advantages over other forms of financing, such as:
- They are simple and flexible, allowing startups to customize the terms and conditions according to their needs and preferences.
- They are less dilutive, meaning that founders can preserve more of their equity and voting rights in the company.
- They are less risky, meaning that investors can protect their downside by getting their money back if the startup fails or does not meet certain milestones.
- They are tax-efficient, meaning that startups can defer paying taxes on the funds raised until they are converted into equity or tokens.
4. Convertible notes also have some challenges and drawbacks, such as:
- They can create misalignment of incentives and expectations between investors and founders, especially if the conversion terms are unclear or unfavorable.
- They can create legal and regulatory uncertainty, especially in the crypto space, where the rules and norms are still evolving and vary across jurisdictions.
- They can create valuation and dilution issues, especially if the startup raises multiple rounds of convertible notes with different terms and conditions.
5. Convertible notes require careful planning and negotiation, as well as clear and transparent communication between all parties involved. Some of the best practices to follow are:
- Define the key terms and conditions of the convertible note, such as the interest rate, the maturity date, the conversion trigger, the valuation cap, and the discount rate.
- Seek legal and financial advice from experts who are familiar with the crypto space and the local regulations.
- Communicate regularly and honestly with your investors and keep them updated on your progress and milestones.
- Be prepared to convert your convertible notes into equity or tokens when the time comes, and have a clear vision and strategy for your startup's future.
Some examples of crypto startups that have successfully raised funds using convertible notes are:
- Coinbase, one of the largest and most popular crypto exchanges in the world, raised $25 million in a Series B round in 2013 using convertible notes. The investors included Andreessen Horowitz, Union Square Ventures, and Ribbit Capital. The convertible notes had a valuation cap of $100 million and a 20% discount rate. In 2021, Coinbase went public with a valuation of over $100 billion, making the convertible note investors a huge return on their investment.
- BlockFi, a leading platform for crypto lending and borrowing, raised $50 million in a Series C round in 2020 using convertible notes. The investors included Morgan Creek Digital, Valar Ventures, CMT Digital, Castle Island Ventures, and Winklevoss Capital. The convertible notes had a valuation cap of $500 million and a 20% discount rate. In 2021, BlockFi raised another $350 million in a Series D round, valuing the company at $3 billion.
- Uniswap, a decentralized exchange protocol that allows users to swap any ERC-20 token, raised $11 million in a seed round in 2018 using convertible notes. The investors included Paradigm, Andreessen Horowitz, and Bain Capital Ventures. The convertible notes had a valuation cap of $40 million and a 20% discount rate. In 2020, Uniswap launched its own governance token, UNI, and airdropped it to its users and investors, creating a massive value appreciation for the convertible note holders.
One of the best ways to understand how convertible notes work and why they are popular among early stage startups is to look at some real-world examples of successful companies that used them to raise funding. In this section, we will explore four case studies of startups that utilized convertible notes in different scenarios and how they benefited from this form of financing. We will also analyze the advantages and disadvantages of convertible notes from the perspectives of both the founders and the investors. Here are the four case studies we will cover:
1. Dropbox: Dropbox is a cloud storage and file sharing service that was founded in 2007 by Drew Houston and Arash Ferdowsi. The company raised its first round of funding in 2007 using convertible notes worth $1.2 million from Y Combinator, Sequoia Capital, and other angel investors. The notes had a valuation cap of $4 million and a 20% discount rate. This means that the investors would get equity in the company at a lower price than the next round of funding, which was a Series A in 2008 that valued the company at $25 million. The convertible notes allowed Dropbox to raise money quickly and easily without having to negotiate a valuation or give up too much equity. The investors also benefited from getting early access to a promising startup and a favorable conversion rate.
2. Airbnb: Airbnb is an online marketplace that connects travelers with hosts who offer accommodation, experiences, and activities. The company was founded in 2008 by Brian Chesky, Joe Gebbia, and Nathan Blecharczyk. The company raised its first round of funding in 2009 using convertible notes worth $600,000 from Y Combinator and Sequoia Capital. The notes had a valuation cap of $3 million and a 20% discount rate. This means that the investors would get equity in the company at a lower price than the next round of funding, which was a Series A in 2010 that valued the company at $70 million. The convertible notes enabled Airbnb to raise money quickly and easily without having to negotiate a valuation or give up too much equity. The investors also benefited from getting early access to a disruptive startup and a favorable conversion rate.
3. ZenPayroll: ZenPayroll is a cloud-based payroll service that was founded in 2012 by Joshua Reeves, Edward Kim, and Tomer London. The company raised its first round of funding in 2012 using convertible notes worth $6.1 million from Y Combinator, Google Ventures, and other angel investors. The notes had a valuation cap of $20 million and a 20% discount rate. This means that the investors would get equity in the company at a lower price than the next round of funding, which was a Series A in 2014 that valued the company at $100 million. The convertible notes allowed ZenPayroll to raise money quickly and easily without having to negotiate a valuation or give up too much equity. The investors also benefited from getting early access to a fast-growing startup and a favorable conversion rate.
4. Buffer: Buffer is a social media management tool that was founded in 2010 by Joel Gascoigne and Leo Widrich. The company raised its first round of funding in 2011 using convertible notes worth $400,000 from angel investors. The notes had no valuation cap and a 15% discount rate. This means that the investors would get equity in the company at a lower price than the next round of funding, which was a seed round in 2012 that valued the company at $4 million. The convertible notes gave Buffer the flexibility to raise money without having to set a valuation or give up too much equity. The investors also benefited from getting early access to a profitable startup and a favorable conversion rate.
These four case studies illustrate how convertible notes can be used by early stage startups to raise funding in different situations and how they can benefit both the founders and the investors. Convertible notes are a popular and effective form of financing because they offer the following advantages:
- They are simple and fast to execute, requiring less legal paperwork and due diligence than equity rounds.
- They defer the valuation of the company until a later stage, avoiding the risk of over- or under-valuing the company and creating conflicts between the founders and the investors.
- They provide the founders with more control and ownership of the company, as they do not have to give up board seats or voting rights to the investors.
- They align the interests of the founders and the investors, as they both share the upside potential of the company and have an incentive to increase its value.
- They offer the investors a discount on the future equity price, as well as the option to convert to equity or get their money back with interest.
However, convertible notes also have some disadvantages that should be considered before using them, such as:
- They create debt obligations for the company, which may affect its cash flow and financial stability.
- They may create conflicts between the existing and the new investors, as they may have different preferences and expectations regarding the conversion terms and the valuation of the company.
- They may dilute the founders' and the existing investors' equity in the future, as they increase the number of shares issued by the company.
- They may limit the options and the bargaining power of the company in the future, as they may restrict the terms and the valuation of the subsequent rounds of funding.
Therefore, convertible notes are not a one-size-fits-all solution for early stage startups, and they should be used with caution and care. The founders and the investors should carefully weigh the pros and cons of convertible notes and negotiate the terms that best suit their needs and goals. They should also be aware of the potential risks and challenges that may arise from using convertible notes and be prepared to deal with them. Convertible notes are a powerful and flexible tool for raising funding, but they are not a magic bullet that guarantees success.
Successful Startups that Utilized Convertible Notes - Convertible notes: How they work and why they are popular among early stage startups
One of the main benefits of using convertible notes is that they allow startups and investors to defer the valuation of the company until a later round of funding. This can be advantageous for both parties, as it reduces the risk of over- or under-valuing the company at an early stage, and it simplifies the negotiation process. However, deferring the valuation also comes with some potential pitfalls that need to be addressed and avoided. Here are some strategies that can help both startups and investors avoid valuation issues when using convertible notes:
1. Use a valuation cap. A valuation cap is a clause that sets a maximum valuation for the company at the time of conversion. This means that the investors will get a minimum percentage of ownership in the company, regardless of how high the valuation is in the subsequent round. For example, if an investor invests $100,000 in a convertible note with a $5 million valuation cap, and the company raises a Series A round at a $10 million valuation, the investor will get 10% of the company ($100,000 / $1 million) instead of 5% ($100,000 / $2 million). A valuation cap can protect the investors from dilution and ensure that they get a fair return on their investment.
2. Use a discount rate. A discount rate is a clause that gives the investors a discount on the price per share at the time of conversion. This means that the investors will pay less for each share than the new investors in the subsequent round. For example, if an investor invests $100,000 in a convertible note with a 20% discount rate, and the company raises a Series A round at a $10 per share price, the investor will pay $8 per share ($10 x 0.8) instead of $10. A discount rate can incentivize the investors to invest early and reward them for taking more risk.
3. Use a combination of valuation cap and discount rate. A combination of valuation cap and discount rate is a clause that applies the lower of the two conversion prices to the investors. This means that the investors will get the best of both worlds: a minimum percentage of ownership and a discount on the price per share. For example, if an investor invests $100,000 in a convertible note with a $5 million valuation cap and a 20% discount rate, and the company raises a Series A round at a $10 million valuation and a $10 per share price, the investor will pay $5 per share ($10 x 0.5) instead of $8 ($10 x 0.8) or $10. A combination of valuation cap and discount rate can balance the interests of both startups and investors and avoid valuation disputes.
4. Use a reasonable valuation cap and discount rate. While using a valuation cap and/or a discount rate can help avoid valuation issues, it is also important to use reasonable and realistic numbers that reflect the market conditions and the potential of the company. If the valuation cap and/or the discount rate are too high or too low, they can create problems for both parties. For example, if the valuation cap is too high, it can discourage new investors from investing in the subsequent round, as they will get a lower percentage of ownership than the previous investors. If the discount rate is too low, it can dilute the previous investors too much and reduce their incentive to invest. Therefore, it is advisable to use a valuation cap and/or a discount rate that are based on comparable companies, industry benchmarks, and expected growth rates.
5. Use a post-money safe. A post-money safe is a newer version of the convertible note that was introduced by Y Combinator in 2018. It is similar to a convertible note, except that it specifies the post-money valuation of the company at the time of investment, rather than deferring it to the subsequent round. This means that the investors know exactly how much of the company they are buying and how much they will own after the conversion. For example, if an investor invests $100,000 in a post-money safe with a $10 million post-money valuation, they will own 1% of the company ($100,000 / $10 million) at the time of investment and after the conversion. A post-money safe can eliminate the uncertainty and ambiguity of the valuation and make the conversion process simpler and clearer.
Strategies to Avoid Valuation Issues - Convertible notes: How to use convertible notes and avoid valuation issues
One of the most important aspects of convertible notes is how they determine the conversion price, or the price per share at which the debt will convert into equity. There are two main factors that affect the conversion price: the valuation cap and the discount rate. These terms are often negotiated between the startup and the investor, and they can have a significant impact on the ownership and dilution of both parties. Let's take a closer look at what these terms mean and how they work in practice.
- The valuation cap is a limit on the valuation of the startup at the time of conversion. It gives the investor a minimum percentage of ownership in the company, regardless of how much the valuation has increased since the note was issued. For example, if an investor lends $100,000 to a startup with a $1 million valuation cap, and the startup later raises a Series A round at a $10 million valuation, the investor will get to convert their debt at the $1 million valuation cap, not the $10 million valuation. This means they will get 10% of the company ($100,000 / $1 million), instead of 1% ($100,000 / $10 million). The valuation cap protects the investor from being diluted by a high valuation increase.
- The discount rate is a percentage discount that the investor gets on the conversion price, compared to the price paid by the Series A investors. It gives the investor a reward for taking the risk of investing earlier than the Series A investors. For example, if an investor lends $100,000 to a startup with a 20% discount rate, and the startup later raises a Series A round at a $10 per share price, the investor will get to convert their debt at $8 per share ($10 x (1 - 0.2)), not $10 per share. This means they will get 12,500 shares ($100,000 / $8), instead of 10,000 shares ($100,000 / $10). The discount rate incentivizes the investor to lend money to the startup when it is still in the early stages.
The valuation cap and the discount rate are not mutually exclusive. They can be used together or separately, depending on the agreement between the startup and the investor. However, they can also create some complexity and confusion when they are both applied. For example, what happens if the valuation cap and the discount rate result in different conversion prices? Which one should the investor use? The answer is that the investor will use the lower of the two prices, or the one that gives them more shares. This is known as the "lower of" or "most favorable" clause. For example, if an investor lends $100,000 to a startup with a $5 million valuation cap and a 20% discount rate, and the startup later raises a Series A round at a $10 million valuation and a $10 per share price, the investor will have two options:
- Option 1: Use the valuation cap. The conversion price will be $5 per share ($5 million / 1 million shares), and the investor will get 20,000 shares ($100,000 / $5).
- Option 2: Use the discount rate. The conversion price will be $8 per share ($10 x (1 - 0.2)), and the investor will get 12,500 shares ($100,000 / $8).
The investor will choose Option 1, because it gives them more shares and a higher percentage of ownership in the company.
As you can see, the valuation cap and the discount rate are crucial terms that can affect the outcome of a convertible note deal. They can also be a source of negotiation and conflict between the startup and the investor, as they have different preferences and expectations. The startup will typically want a higher valuation cap and a lower discount rate, to minimize the dilution and maximize the valuation. The investor will typically want a lower valuation cap and a higher discount rate, to maximize the ownership and minimize the risk. Therefore, it is important for both parties to understand the implications of these terms and to find a balance that works for them.
Today as an entrepreneur you have more options.
One of the most important and challenging aspects of using a convertible note as a financing instrument for startups is negotiating the terms of the note with the investors. A convertible note is a debt instrument that can be converted into equity at a later stage, usually when the startup raises a subsequent round of funding. The terms of the note determine how much equity the investors will receive, and under what conditions. There are several key terms that need to be negotiated, such as the valuation cap, the discount rate, the interest rate, the maturity date, and the conversion triggers. These terms can have a significant impact on the startup's valuation, dilution, and control. In this section, we will discuss each of these terms in detail, and provide some insights and examples from different perspectives.
- Valuation cap: The valuation cap is the maximum valuation at which the note can be converted into equity. It is meant to reward the early investors for taking more risk by giving them a lower price per share than the later investors. For example, if the note has a valuation cap of $10 million, and the startup raises a Series A round at a $20 million valuation, the note holders will convert their debt into equity at the $10 million valuation, effectively getting twice as many shares as the Series A investors. The valuation cap is usually the most contentious term in a convertible note, as it affects the startup's future valuation and dilution. The investors will want a lower cap, while the startup will want a higher cap. The startup should consider the following factors when negotiating the cap:
- The market conditions and the competitive landscape. The startup should research the valuations of comparable companies in the same industry and stage, and use them as benchmarks. The startup should also consider the availability and demand of capital in the market, and how that affects the bargaining power of both parties.
- The amount of capital raised and the runway. The startup should raise enough capital to achieve the milestones that will increase its valuation and attractiveness for the next round of funding. The startup should also avoid raising too much capital at a low valuation cap, as that will result in excessive dilution and loss of control. The startup should aim for a valuation cap that is proportional to the amount of capital raised and the runway needed.
- The relationship and trust with the investors. The startup should seek investors who share its vision and values, and who can provide strategic and operational support. The startup should also establish trust and transparency with the investors, and communicate its progress and challenges regularly. The startup should avoid investors who are overly aggressive or opportunistic, and who may try to take advantage of the startup's vulnerability or desperation.
- Discount rate: The discount rate is the percentage discount that the note holders will receive on the price per share of the next round of funding. It is another way to reward the early investors for taking more risk by giving them a lower price per share than the later investors. For example, if the note has a 20% discount rate, and the startup raises a Series A round at $1 per share, the note holders will convert their debt into equity at $0.8 per share, effectively getting 25% more shares than the Series A investors. The discount rate is usually less contentious than the valuation cap, as it has a smaller impact on the startup's valuation and dilution. The investors will want a higher discount rate, while the startup will want a lower discount rate. The startup should consider the following factors when negotiating the discount rate:
- The expected time to the next round of funding. The longer the time between the convertible note and the next round of funding, the higher the discount rate should be, as the note holders are exposed to more risk and uncertainty. The startup should estimate the time to the next round based on its milestones, growth rate, and market conditions, and use it as a reference point for the discount rate.
- The expected valuation of the next round of funding. The higher the valuation of the next round of funding, the lower the discount rate should be, as the note holders will benefit from the increase in valuation. The startup should project the valuation of the next round based on its traction, revenue, and profitability, and use it as a reference point for the discount rate.
- The presence and interaction of the valuation cap. The discount rate and the valuation cap are two alternative ways to reward the early investors, and they can be used separately or together. If the note has both a discount rate and a valuation cap, the note holders will convert their debt into equity at the lower of the two prices. For example, if the note has a 20% discount rate and a $10 million valuation cap, and the startup raises a Series A round at a $15 million valuation and $1 per share, the note holders will convert their debt into equity at $0.8 per share (the discount rate), not at $0.67 per share (the valuation cap). The startup should consider the trade-offs and synergies between the discount rate and the valuation cap, and how they affect the startup's valuation and dilution. The startup should also avoid having a discount rate that is higher than the valuation cap, as that will make the valuation cap irrelevant and disadvantageous for the startup.