This page is a compilation of blog sections we have around this keyword. Each header is linked to the original blog. Each link in Italic is a link to another keyword. Since our content corner has now more than 4,500,000 articles, readers were asking for a feature that allows them to read/discover blogs that revolve around certain keywords.
The keyword loyal valuable users has 3 sections. Narrow your search by selecting any of the keywords below:
- churn rate (5)
- active users (4)
- key metrics (4)
- revenue dashboard (4)
- marketing campaigns (3)
- retention rate (3)
- expansion revenue (3)
- cac ratio (3)
- conversion rate (3)
- average revenue (3)
- customer lifetime (3)
- mobile analytics (2)
- screen views (2)
1.Key Metrics to Track in Mobile Analytics[Original Blog]
Mobile analytics is the process of measuring and analyzing the behavior and performance of your mobile app users, campaigns, and features. It helps you understand how your app is performing, what your users are doing, and how you can improve your mobile marketing strategy. But how do you know what to measure and what to optimize? In this section, we will discuss some of the key metrics to track in mobile analytics, why they are important, and how to use them to optimize your app and marketing campaigns.
Some of the key metrics to track in mobile analytics are:
1. Downloads: This is the number of times your app has been downloaded from the app store or other sources. It indicates the reach and popularity of your app, as well as the effectiveness of your app store optimization (ASO) and user acquisition campaigns. You can track downloads by source, country, device, and other dimensions to identify where your app is most popular and where you need to improve your visibility and reach.
2. Active Users: This is the number of users who have opened your app at least once in a given period of time, such as daily, weekly, or monthly. It indicates the engagement and retention of your app users, as well as the potential revenue and growth of your app. You can track active users by segment, cohort, behavior, and other dimensions to identify who your most loyal and valuable users are and how to keep them engaged and satisfied.
3. Session Length and Frequency: This is the average duration and number of times a user opens your app in a given period of time, such as daily, weekly, or monthly. It indicates the interest and usage of your app users, as well as the quality and relevance of your app content and features. You can track session length and frequency by segment, cohort, behavior, and other dimensions to identify how your users are interacting with your app and how to increase their interest and usage.
4. Screen Views and Flow: This is the number and sequence of screens or pages a user views in your app during a session. It indicates the navigation and experience of your app users, as well as the usability and functionality of your app design and layout. You can track screen views and flow by segment, cohort, behavior, and other dimensions to identify how your users are moving through your app and how to improve their navigation and experience.
5. Events and Conversions: This is the number and rate of specific actions or outcomes a user performs or achieves in your app, such as signing up, making a purchase, completing a level, sharing a post, etc. It indicates the value and success of your app users, as well as the effectiveness and optimization of your app features and marketing campaigns. You can track events and conversions by segment, cohort, behavior, and other dimensions to identify what your users are doing and achieving in your app and how to increase their value and success.
Key Metrics to Track in Mobile Analytics - Mobile Analytics: How to Measure and Optimize Your Mobile Marketing Performance with Mobile Analytics
2.Monitoring User Acquisition and Expansion Strategies[Original Blog]
One of the most important aspects of running an edtech startup is to track your growth and measure the effectiveness of your user acquisition and expansion strategies. Growth tracking is the process of collecting, analyzing, and reporting data on how your users interact with your product, how they discover it, how they convert, and how they retain or churn. By tracking your growth, you can identify your strengths and weaknesses, optimize your marketing campaigns, improve your product features, and increase your revenue and profitability. In this section, we will discuss some of the key metrics and methods for growth tracking, and provide some examples of how successful edtech startups use them.
Some of the key metrics for growth tracking are:
1. user Acquisition metrics: These are the metrics that measure how you attract new users to your product. They include:
- Traffic: The number of visitors to your website or app. You can use tools like Google Analytics or Mixpanel to track your traffic sources, such as organic search, social media, referrals, paid ads, etc. You can also segment your traffic by demographics, location, device, etc. To understand your audience better.
- Conversion Rate: The percentage of visitors who sign up for your product or service. You can use tools like Optimizely or Unbounce to run A/B tests and optimize your landing pages, sign-up forms, and onboarding flows. You can also use tools like Hotjar or Crazy Egg to analyze your user behavior and identify any friction points or drop-offs.
- Cost per Acquisition (CPA): The average amount of money you spend to acquire one new user. You can calculate your CPA by dividing your total marketing spend by the number of new users you acquire in a given period. You can also calculate your CPA by channel, campaign, or cohort to compare the effectiveness of your different marketing strategies.
- Customer Lifetime Value (CLTV): The estimated net profit you generate from one user over their entire relationship with your product or service. You can calculate your CLTV by multiplying your average revenue per user (ARPU) by your average customer lifespan (ACL). You can also use tools like ProfitWell or Baremetrics to track your CLTV and its components over time.
- customer Acquisition cost (CAC) Ratio: The ratio of your CLTV to your CPA. This metric indicates how profitable your user acquisition strategy is. A higher ratio means you are generating more value from your users than you are spending to acquire them. A good rule of thumb is to aim for a CAC ratio of at least 3:1.
2. User Expansion Metrics: These are the metrics that measure how you grow your existing user base and increase their engagement and loyalty. They include:
- Active Users: The number of users who use your product or service in a given period, such as daily, weekly, or monthly. You can use tools like Amplitude or Firebase to track your active users and their frequency, recency, and duration of usage. You can also segment your active users by behavior, such as new, returning, or power users, to understand their needs and preferences better.
- Retention Rate: The percentage of users who continue to use your product or service after a given period, such as a week, a month, or a year. You can use tools like RetentionGrid or ChurnZero to track your retention rate and its cohorts, such as first-time, second-time, or nth-time users, to identify your most loyal and valuable users. You can also use tools like Intercom or Customer.io to communicate with your users and increase their retention.
- Churn Rate: The percentage of users who stop using your product or service in a given period, such as a week, a month, or a year. You can use tools like ChartMogul or Recurly to track your churn rate and its reasons, such as dissatisfaction, competition, or inactivity. You can also use tools like Zendesk or Help Scout to provide customer support and reduce your churn.
- Net Promoter Score (NPS): The measure of how likely your users are to recommend your product or service to others. You can use tools like Delighted or SurveyMonkey to collect feedback from your users and calculate your NPS. You can also use tools like ReferralCandy or Viral Loops to incentivize your users to refer others and increase your word-of-mouth marketing.
- Expansion Revenue: The additional revenue you generate from your existing users by upselling, cross-selling, or renewing your product or service. You can use tools like Chargebee or Stripe to manage your billing and subscription plans and track your expansion revenue and its sources, such as upgrades, add-ons, or renewals. You can also use tools like Appcues or Userpilot to create personalized and targeted offers and increase your conversion rate.
Some examples of how successful edtech startups use growth tracking are:
- Duolingo: Duolingo is a language learning app that has over 500 million users and offers courses in 40 languages. Duolingo uses growth tracking to optimize its user acquisition and expansion strategies. Some of the metrics and methods they use are:
- They use Google ads and Facebook Ads to drive traffic to their website and app, and track their CPA and CAC ratio by channel and campaign to measure their return on investment (ROI).
- They use A/B testing and user feedback to improve their sign-up and onboarding process, and track their conversion rate and NPS by cohort and language to measure their user satisfaction and loyalty.
- They use gamification and social features to increase their user engagement and retention, and track their active users and retention rate by behavior and language to measure their user growth and stickiness.
- They use premium subscriptions and in-app purchases to generate expansion revenue, and track their ARPU and CLTV by plan and language to measure their user value and profitability.
- Coursera: Coursera is an online learning platform that has over 80 million learners and offers courses, certificates, and degrees from over 200 universities and companies. Coursera uses growth tracking to optimize its user acquisition and expansion strategies. Some of the metrics and methods they use are:
- They use SEO and content marketing to drive organic traffic to their website and app, and track their traffic sources and keywords to measure their user discovery and intent.
- They use landing pages and email marketing to convert their visitors into learners, and track their conversion rate and CPA by channel and campaign to measure their user acquisition and cost.
- They use personalized recommendations and notifications to increase their learner engagement and retention, and track their active users and retention rate by behavior and course to measure their learner growth and stickiness.
- They use certificates and degrees to generate expansion revenue, and track their ARPU and CLTV by product and course to measure their learner value and profitability.
Monitoring User Acquisition and Expansion Strategies - Analytics: How to Use Analytics for Your Edtech Startup and Measure Your Performance and Growth
3.Understanding the Revenue Dashboard[Original Blog]
A revenue dashboard is a powerful tool that helps you monitor your revenue performance and identify the key drivers of your business growth. It allows you to track and analyze various metrics related to your revenue, such as sales, revenue growth rate, average revenue per user, customer lifetime value, churn rate, and more. By using a revenue dashboard, you can gain valuable insights into your revenue streams, customer segments, product performance, and marketing effectiveness. You can also compare your actual results with your goals and benchmarks, and identify the areas where you need to improve or optimize. In this section, we will explain what a revenue dashboard is, why it is important, and how to create and use it effectively. We will cover the following topics:
1. What is a revenue dashboard and what are its benefits? A revenue dashboard is a visual representation of your revenue data that shows the key performance indicators (KPIs) that matter to your business. It helps you answer questions such as: How much revenue are you generating? How fast are you growing? Which products or services are selling the most? Which customer segments are the most profitable? How effective are your marketing campaigns? What are the main challenges or opportunities for your business? A revenue dashboard can help you benefit from:
- Increased visibility and transparency: You can see your revenue performance at a glance and share it with your team, stakeholders, or investors. You can also drill down into the details and explore the underlying data behind the numbers.
- improved decision making and action taking: You can use your revenue dashboard to identify the trends, patterns, and anomalies in your revenue data and understand the root causes of your success or failure. You can also use it to test your hypotheses, validate your assumptions, and evaluate your strategies. Based on your findings, you can make informed decisions and take appropriate actions to improve your revenue performance.
- Enhanced accountability and alignment: You can use your revenue dashboard to set and communicate your revenue goals and expectations, and monitor your progress and performance against them. You can also use it to align your team and departments around your revenue objectives and motivate them to achieve them.
2. What are the key revenue metrics and how to measure them? Depending on your business model, industry, and goals, you may need to measure different revenue metrics. However, some of the most common and important ones are:
- Sales: This is the amount of money that you receive from selling your products or services to your customers. It is also known as gross revenue or top-line revenue. You can measure your sales by multiplying the number of units sold by the price per unit. For example, if you sold 100 units of your product at $10 each, your sales would be $1,000. You can also measure your sales by different dimensions, such as product, customer, channel, region, or time period. For example, you can measure your sales by product to see which product is generating the most revenue, or by customer to see which customer is spending the most money.
- Revenue growth rate: This is the percentage change in your sales over a given time period. It indicates how fast your revenue is increasing or decreasing. You can measure your revenue growth rate by subtracting your sales in the previous period from your sales in the current period, and dividing the result by your sales in the previous period. For example, if your sales in the current month were $1,200 and your sales in the previous month were $1,000, your revenue growth rate would be ($1,200 - $1,000) / $1,000 = 0.2 or 20%. You can also measure your revenue growth rate by different dimensions, such as product, customer, channel, region, or time period. For example, you can measure your revenue growth rate by product to see which product is growing the fastest, or by customer to see which customer is increasing their spending the most.
- Average revenue per user (ARPU): This is the average amount of money that you receive from each user or customer over a given time period. It indicates how much value you are creating for your users or customers, and how much they are willing to pay for your products or services. You can measure your ARPU by dividing your sales by the number of users or customers. For example, if your sales in the current month were $1,200 and you had 100 users or customers, your ARPU would be $1,200 / 100 = $12. You can also measure your ARPU by different dimensions, such as product, customer, channel, region, or time period. For example, you can measure your ARPU by product to see which product is generating the most value per user, or by customer to see which customer is paying the most per user.
- Customer lifetime value (CLV): This is the total amount of money that you expect to receive from a user or customer over their entire relationship with your business. It indicates how much your users or customers are worth to your business, and how much you can afford to spend to acquire and retain them. You can measure your CLV by multiplying your ARPU by the average number of periods that a user or customer stays with your business. For example, if your ARPU in the current month was $12 and your average retention period was 24 months, your CLV would be $12 x 24 = $288. You can also measure your CLV by different dimensions, such as product, customer, channel, region, or time period. For example, you can measure your CLV by product to see which product is creating the most loyal and valuable users, or by customer to see which customer is contributing the most to your revenue.
- Churn rate: This is the percentage of users or customers who stop using your products or services over a given time period. It indicates how well you are retaining your users or customers, and how satisfied they are with your products or services. You can measure your churn rate by dividing the number of users or customers who left your business by the total number of users or customers at the beginning of the period. For example, if you had 100 users or customers at the beginning of the month and 10 of them left by the end of the month, your churn rate would be 10 / 100 = 0.1 or 10%. You can also measure your churn rate by different dimensions, such as product, customer, channel, region, or time period. For example, you can measure your churn rate by product to see which product is losing the most users, or by customer to see which customer is most likely to leave.
3. How to create and use a revenue dashboard effectively? Creating and using a revenue dashboard is not a one-time activity, but a continuous process that requires planning, execution, and evaluation. Here are some steps that you can follow to create and use a revenue dashboard effectively:
- Define your revenue goals and KPIs: Before you create your revenue dashboard, you need to define your revenue goals and KPIs. Your revenue goals are the specific, measurable, achievable, relevant, and time-bound objectives that you want to achieve with your revenue performance. Your revenue KPIs are the metrics that you will use to measure and track your progress and performance towards your revenue goals. For example, if your revenue goal is to increase your sales by 10% in the next quarter, your revenue KPIs could be sales, revenue growth rate, and ARPU.
- Collect and organize your revenue data: After you define your revenue goals and KPIs, you need to collect and organize your revenue data. Your revenue data is the raw information that you need to calculate and display your revenue KPIs. You can collect your revenue data from various sources, such as your accounting system, your CRM system, your analytics tool, or your surveys. You need to organize your revenue data in a way that is consistent, accurate, and reliable. You can use tools such as spreadsheets, databases, or data warehouses to store and manage your revenue data.
- design and build your revenue dashboard: Once you have your revenue data ready, you need to design and build your revenue dashboard. Your revenue dashboard is the visual representation of your revenue KPIs that shows the current status, trends, and insights of your revenue performance. You need to design your revenue dashboard in a way that is clear, concise, and compelling. You can use tools such as charts, graphs, tables, or gauges to display your revenue KPIs. You can also use colors, fonts, icons, or images to enhance the visual appeal of your revenue dashboard. You can use tools such as Excel, Power BI, Tableau, or google Data studio to create and customize your revenue dashboard.
- Analyze and act on your revenue dashboard: After you create your revenue dashboard, you need to analyze and act on your revenue dashboard. Your revenue dashboard is not just a static report, but a dynamic tool that helps you understand and improve your revenue performance. You need to analyze your revenue dashboard regularly and critically, and look for the answers, insights, and recommendations that it provides. You need to act on your revenue dashboard promptly and effectively, and implement the changes, improvements, or optimizations that it suggests. You can use tools such as alerts, notifications, or dashboards to monitor and update your revenue dashboard.
We are raising today's children in sterile, risk-averse and highly structured environments. In so doing, we are failing to cultivate artists, pioneers and entrepreneurs, and instead cultivating a generation of children who can follow the rules in organized sports games, sit for hours in front of screens and mark bubbles on standardized tests.