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1.Choosing the Right Survey Distribution Channels[Original Blog]
One of the most important decisions you need to make when conducting a conversion survey is how to distribute it to your target audience. The distribution channel you choose can have a significant impact on the response rate, the quality of feedback, and the insights you can derive from your survey. There are many factors to consider when choosing the right survey distribution channel, such as the type of survey, the goal of the survey, the size and characteristics of your audience, the budget and resources available, and the level of personalization and customization you want to achieve. In this section, we will discuss some of the most common and effective survey distribution channels and provide some tips and best practices on how to use them for your conversion survey.
Some of the survey distribution channels you can use for your conversion survey are:
1. Email: Email is one of the most popular and widely used survey distribution channels, as it allows you to reach a large and diverse audience, segment and target your respondents based on various criteria, and customize and personalize your survey invitation and reminder messages. Email surveys are also easy to track and measure, as you can monitor the open, click, and completion rates of your survey. However, email surveys also have some drawbacks, such as the risk of being marked as spam, the low response rate due to email overload, and the difficulty of capturing feedback at the moment of conversion. To overcome these challenges, you should follow some email survey best practices, such as:
- Use a clear and catchy subject line that conveys the purpose and value of your survey
- Keep your email invitation short and simple, and include a clear and prominent call to action
- Use a branded and responsive survey design that matches your website and email template
- Send your survey at the right time and frequency, and avoid sending too many or too few reminders
- Test and optimize your email survey for different devices and platforms
- Incentivize your respondents with a reward or a thank you message
2. Website: Website is another common and effective survey distribution channel, as it allows you to capture feedback from your visitors and customers at the point of conversion, or at any stage of their journey on your website. Website surveys are also easy to set up and integrate with your website, and can help you increase engagement and retention. However, website surveys also have some drawbacks, such as the risk of interrupting or annoying your visitors, the difficulty of reaching a representative sample of your audience, and the challenge of designing a survey that fits your website layout and style. To overcome these challenges, you should follow some website survey best practices, such as:
- Use a relevant and engaging survey trigger, such as a page view, a click, a scroll, a time spent, or an exit intent
- Use a non-intrusive and user-friendly survey format, such as a pop-up, a slide-in, a widget, or a chatbot
- Use a short and focused survey that asks only the most important questions for your conversion goal
- Use a clear and consistent survey language and tone that matches your website and brand voice
- Use a visually appealing and responsive survey design that adapts to your website and device
- Respect your visitors' privacy and preferences, and allow them to opt-out or skip your survey
3. social media: social media is a relatively new and emerging survey distribution channel, as it allows you to leverage the power and reach of social networks, such as Facebook, Twitter, Instagram, or LinkedIn, to collect feedback and insights from your followers and fans, or from a broader and more diverse audience. social media surveys are also easy to create and share, and can help you increase awareness and virality of your survey. However, social media surveys also have some drawbacks, such as the risk of being ignored or overlooked, the low response rate due to short attention span, and the difficulty of controlling and verifying the quality and validity of your data. To overcome these challenges, you should follow some social media survey best practices, such as:
- Use a catchy and compelling survey title and description that grabs attention and sparks curiosity
- Use a simple and fun survey format, such as a poll, a quiz, a rating, or a slider
- Use a relevant and appealing survey image or video that showcases your product or service
- Use a clear and direct survey link that leads to your survey landing page or website
- Use a suitable and popular social media platform that matches your audience and goal
- Use a strategic and timely survey posting and promotion strategy that maximizes your reach and engagement
These are some of the survey distribution channels you can use for your conversion survey. However, you should not limit yourself to only one channel, as you can use a combination of different channels to increase your response rate and diversify your data. You should also experiment and test different channels and see what works best for your survey and audience. By choosing the right survey distribution channel, you can improve your conversion survey performance and collect more feedback and insights that can help you optimize your website and grow your business.
Choosing the Right Survey Distribution Channels - Conversion Survey: How to Use a Conversion Survey to Collect Feedback and Insights