Success of Mobile

1. The rise of mobile devices has revolutionized the way people consume content and make purchases online. With more and more users relying on their smartphones and tablets for browsing, it is crucial for affiliate marketers to optimize their strategies for mobile devices. In this section, we will explore the importance of mobile optimization and how it can maximize your affiliate marketing success.

2. Mobile optimization involves creating a seamless and user-friendly experience for mobile users. This includes ensuring that your website is mobile-friendly, with responsive design that adapts to different screen sizes. A mobile-optimized website loads quickly, has easy navigation, and offers a simplified checkout process. By providing a positive user experience, you can increase the chances of converting mobile visitors into customers.

3. One of the key aspects of mobile optimization is ensuring that your affiliate marketing campaigns are mobile-friendly. This means choosing affiliate programs that offer mobile tracking and optimized landing pages. For example, if you promote a mobile app through your affiliate links, make sure that the app's landing page is optimized for mobile devices. This will help to improve the conversion rate and increase your affiliate earnings.

4. Tips for mobile optimization in affiliate marketing:

- Optimize your website for mobile: Use responsive design, compress images, and minimize the use of pop-ups and interstitial ads that can hinder the user experience on mobile devices.

- Focus on mobile-friendly content: Create content that is easy to read on small screens, with shorter paragraphs, bullet points, and clear headings. Use mobile-friendly formats such as videos and infographics to engage mobile users.

- Leverage mobile apps: If relevant to your niche, consider promoting mobile apps that have affiliate programs. Mobile apps often have higher conversion rates and can provide a more personalized experience for users.

5. Case study: Amazon Associates

Amazon Associates, one of the largest affiliate marketing programs, has recognized the importance of mobile optimization. They offer a mobile-optimized website and tracking tools that allow affiliates to earn commissions on mobile purchases. By providing a seamless mobile experience, Amazon Associates has seen a significant increase in mobile conversions and affiliate earnings.

In conclusion, mobile optimization is essential for maximizing affiliate marketing success on mobile devices. By optimizing your website, choosing mobile-friendly affiliate programs, and creating mobile-friendly content, you can increase your chances of converting mobile users into customers. Stay ahead of the game by embracing mobile optimization and capitalizing on the growing trend of mobile browsing and purchasing.

Measuring the success of your mobile influencer marketing campaigns is crucial to understanding the impact they have on your brand and determining their return on investment (ROI). Without proper measurement, it's difficult to gauge whether your efforts are effective and if you're reaching your target audience. Here are some key metrics and strategies you can use to measure the success of your mobile influencer marketing campaigns:

1. Reach and Impressions:

One of the primary metrics to consider when measuring the success of your mobile influencer marketing campaigns is reach and impressions. This metric helps you understand the number of people who have been exposed to your brand through the influencers' content. By analyzing the reach and impressions, you can determine the potential reach of your campaign and assess its overall visibility.

For example, if your influencer's Instagram post reaches 100,000 followers and receives 500,000 impressions, it indicates a high level of exposure for your brand. This data can be obtained through social media analytics tools or directly from the influencer's platform insights.

2. Engagement Rate:

Engagement rate is another crucial metric to measure the success of your mobile influencer marketing campaigns. It provides insights into how well your content resonates with the audience and the level of interaction it generates. high engagement rates indicate that your campaign has effectively captured the attention and interest of your target audience.

To calculate engagement rate, divide the total number of engagements (likes, comments, shares, etc.) by the total number of followers and multiply by 100. Aim for a higher engagement rate, as it signifies a more engaged and interested audience.

3. Click-through Rate (CTR):

CTR measures the number of clicks your campaign generates, indicating the level of interest and intent to learn more about your brand or product. This metric is particularly important if your campaign includes a call-to-action (CTA) such as a link to your website or a promotional code.

By tracking the CTR, you can assess the effectiveness of your influencers in driving traffic and conversions. Tools like Google Analytics can help you measure the CTR of specific links or landing pages, providing valuable insights into the success of your mobile influencer marketing campaigns.

4. Conversion Rate:

Ultimately, the success of your mobile influencer marketing campaigns can be measured by the conversion rate, which indicates the percentage of people who took the desired action after being exposed to the influencer's content. This action could be making a purchase, signing up for a newsletter, or downloading an app.

To track the conversion rate, you can use unique tracking links or promo codes provided by the influencers. By comparing the number of conversions against the total number of engagements or clicks, you can determine the effectiveness of your campaign in driving desired actions.

Case Study: XYZ Brand's Influencer Campaign

XYZ Brand partnered with a popular fashion influencer to promote their new clothing line exclusively through Instagram. The influencer created a series of posts showcasing different outfits and encouraged her followers to use a unique promo code for an exclusive discount.

Through meticulous tracking of reach, impressions, engagement rate, CTR, and conversion rate, XYZ Brand was able to measure the success of their campaign. They found that the influencer's posts reached over 500,000 followers, generating 50,000 engagements and a CTR of 5%. Ultimately, this campaign resulted in a conversion rate of 10%, with 5,000 purchases made using the promo code.

By analyzing these metrics, XYZ Brand was able to determine that their mobile influencer marketing campaign was highly successful in increasing brand visibility, driving engagement, and converting followers into customers.

Tips for Effective Measurement:

- Set clear goals and objectives for your mobile influencer marketing campaign before launching it, making it easier to measure success.

- Utilize tracking links, unique promo codes, or UTM parameters to accurately track engagement, clicks, and conversions.

To gauge the success of your mobile first content distribution strategies, it's important to analyze relevant data and metrics. By tracking key performance indicators (KPIs), businesses can measure the impact of their efforts and make data-driven decisions. Here are some important metrics and methods for analyzing success in mobile first:

1. Mobile Traffic: Monitor the percentage of traffic coming from mobile devices compared to other platforms. This metric can help you gauge the effectiveness of your mobile first strategies in attracting and engaging mobile users.

2. Bounce Rate: Analyze the bounce rate specifically for mobile traffic to understand how engaging your content is on mobile devices. A high bounce rate may indicate issues with user experience or content relevancy.

3. Conversion Rate: Track the conversion rate specifically for mobile users to understand the effectiveness of your mobile first strategies in driving conversions. Consider setting up mobile-specific conversion goals to get a more accurate picture.

4. Page Load Times: Monitor the loading times of your mobile-optimized pages to ensure they meet users' expectations. Use tools like Google PageSpeed Insights or GTmetrix to identify areas for improvement and optimize loading times.

5. Mobile Search Rankings: Monitor your website's rankings in mobile search results to gauge the impact of your mobile first SEO strategies. Use tools like google Search console or third-party SEO software to track your rankings and identify opportunities for optimization.

6. User Feedback: Collect feedback from your mobile users through surveys, user testing, or social media interactions. This qualitative data can provide valuable insights into the user experience and help identify areas for improvement.

By regularly analyzing these metrics and making data-driven decisions, businesses can continuously optimize their mobile first content distribution strategies and achieve better results.

Once you have implemented a mobile video strategy as part of your overall mobile marketing plan, it is crucial to measure its success. By analyzing key metrics and data, you can gain valuable insights into the effectiveness of your video campaigns and make informed decisions to optimize future efforts. Here are some essential steps and considerations for measuring the success of your mobile video strategy:

1. Track video views: Start by monitoring the number of views your mobile videos receive. This metric gives you a broad understanding of how many people are watching your content. Additionally, tracking views over time allows you to identify trends and patterns that can help you refine your strategy.

Example: Suppose you share a mobile video on social media and it receives 10,000 views within the first 24 hours. This indicates a strong initial response, suggesting that your video has resonated with your target audience.

2. Analyze engagement metrics: Views alone do not provide a comprehensive picture of success. It is essential to delve deeper and analyze engagement metrics such as likes, comments, shares, and click-through rates. These metrics indicate how well your videos are captivating and inspiring your viewers to take action.

Tip: Encourage viewers to engage with your videos by incorporating clear calls-to-action (CTAs) within the content or in the video description. For example, prompt viewers to like, comment, share, or visit your website for more information.

Case study: A mobile video campaign by a fashion retailer encouraged viewers to share their favorite outfits using a dedicated hashtag. By analyzing the number of shares and the reach of the hashtag, the retailer was able to measure the campaign's success and generate valuable user-generated content for future marketing efforts.

3. Measure conversions: Ultimately, the success of your mobile video strategy lies in its ability to drive desired actions or conversions. Whether it's increasing sales, sign-ups, or app downloads, tracking conversions will help you understand the direct impact of your videos on your business objectives.

Tip: Utilize tracking tools like Google Analytics or mobile app analytics platforms to attribute conversions to specific videos. This will enable you to identify which videos are most effective in driving desired actions.

Example: A mobile video campaign by a food delivery app resulted in a significant increase in app downloads and orders during the campaign period. By tracking conversions, the app was able to measure the video's direct impact on driving user acquisition and revenue.

4. Monitor audience retention: Understanding how long viewers watch your videos is crucial for optimizing content and identifying potential drop-off points. Monitor audience retention metrics to determine if your videos are holding viewers' attention throughout their duration or if there are areas for improvement.

Tip: Use video analytics platforms to analyze audience retention and identify patterns. Consider experimenting with different video lengths, storytelling techniques, or editing styles to maintain viewer engagement throughout.

Case study: A mobile video campaign by a fitness app noticed a significant drop-off in audience retention during the middle of their workout tutorial videos. By analyzing this data, they realized that users were losing interest during complex exercise explanations. They adapted their strategy by simplifying instructions and saw an increase in audience retention and completion rates.

Measuring the success of your mobile video strategy is essential for refining your approach, optimizing content, and maximizing your return on investment. By tracking key metrics, analyzing engagement, monitoring conversions, and understanding audience retention, you can continuously improve your mobile video campaigns and drive impactful results.

Measuring the success of your mobile advertising campaigns is crucial in determining the effectiveness of your marketing strategy. It is essential to track and analyze data to make informed decisions and optimize your campaigns for better results. In this section, we will explore the different metrics and tools that you can use to measure the success of your mobile advertising campaigns.

1. Click-Through Rate (CTR)

CTR is a metric that measures the number of clicks your ad receives divided by the number of impressions. It is a primary indicator of how many people are interested in your ad and how effective your message is in driving clicks. A high CTR indicates that your ad is relevant to your target audience, while a low CTR suggests that you need to refine your messaging or targeting. However, it is essential to note that a high CTR does not always translate to conversions or sales.

2. Conversion Rate

Conversion rate measures the percentage of users who complete a desired action after clicking on your ad, such as filling out a form, making a purchase, or downloading an app. It is a crucial metric to track as it indicates the effectiveness of your ad in driving desired actions. A high conversion rate shows that your ad is reaching the right audience and delivering a compelling message that resonates with them.

3. Return on Ad Spend (ROAS)

ROAS measures the revenue generated from your ad campaign compared to the cost of running the campaign. It is a critical metric to track as it indicates the overall profitability of your campaign. A high ROAS means that your ad campaign is generating a positive return on investment, while a low ROAS suggests that you need to adjust your targeting, messaging, or budget to improve your results.

4. App Install Rate

If your mobile advertising campaign is focused on promoting your app, app install rate is a crucial metric to track. It measures the number of app installs from your ad campaign, divided by the number of ad impressions. A high app install rate indicates that your ad is effectively driving app downloads, while a low app install rate suggests that you need to refine your targeting or messaging to improve your results.

5. Viewability

Viewability measures the percentage of your ad that is visible to the user. It is essential to track as it ensures that your ad is being seen by your target audience. A high viewability rate indicates that your ad is reaching the right audience and delivering a compelling message that resonates with them.

6. A/B Testing

A/B testing is a powerful tool to measure the effectiveness of your mobile advertising campaigns. It involves creating two versions of your ad and testing them against each other to see which one performs better. A/B testing can help you refine your messaging, targeting, and design to improve your results and achieve better ROI.

Measuring the success of your mobile advertising campaigns is essential to optimize your strategy and achieve better results. By tracking and analyzing metrics such as CTR, conversion rate, ROAS, app install rate, viewability, and using A/B testing, you can make informed decisions and refine your campaigns for better performance.

One of the biggest advantages of mobile marketing campaigns is that they can be easily measured. Unlike traditional marketing campaigns where it can be difficult to track the success or failure of a campaign, mobile marketing provides marketers with a wealth of data that can be analyzed to determine the effectiveness of a campaign. Measuring the success of mobile marketing campaigns is crucial for businesses because it allows them to make data-driven decisions and optimize future campaigns.

From a business perspective, measuring the success of mobile marketing campaigns can provide insights into customer behavior, preferences and interests. This information can be used to improve customer engagement and drive sales. From a customer perspective, mobile marketing campaigns that are engaging, relevant, and personalized can provide value and enhance the overall customer experience.

Here are some ways to measure the success of mobile marketing campaigns:

1. Conversion rates: Conversion rates are the percentage of users who complete a desired action, such as making a purchase or filling out a form. By tracking conversion rates, businesses can determine how effective their mobile marketing campaigns are at driving sales and generating leads.

2. Click-through rates (CTR): CTR is the percentage of users who click on a link or call to action in a mobile marketing message. A high CTR indicates that the message is relevant and engaging to the target audience.

3. App downloads: For businesses that have a mobile app, tracking the number of app downloads can provide insights into the effectiveness of mobile marketing campaigns. If a campaign is successful, it should drive more downloads and increase engagement with the app.

4. social media engagement: Social media platforms are an important channel for mobile marketing campaigns. Measuring social media engagement, such as likes, comments, and shares, can provide insights into how users are interacting with the campaign and whether it is resonating with the target audience.

5. Return on investment (ROI): roi is a key metric for measuring the success of any marketing campaign. By tracking the cost of the campaign and the revenue generated, businesses can determine whether the campaign was profitable and adjust future campaigns accordingly.

For example, a mobile marketing campaign for a clothing retailer may track conversion rates for users who click through to the website from a mobile ad. By analyzing the data, the retailer may find that certain types of ads are more effective at driving sales and adjust future campaigns accordingly. Overall, measuring the success of mobile marketing campaigns allows businesses to make data-driven decisions and optimize future campaigns to drive engagement and revenue.

1. A crucial aspect of optimizing email campaigns for mobile is testing and analytics. By measuring the success of your mobile email campaigns, you can gain valuable insights into the performance of your emails and make data-driven decisions to improve engagement and conversions. Here are some key points to consider when it comes to testing and analytics for mobile email campaigns.

2. Test your emails across different devices and email clients: With the wide variety of mobile devices and email clients available, it's important to ensure that your emails render correctly and are visually appealing across all platforms. Conduct tests on popular devices and email clients to identify any issues and make necessary adjustments. For example, you may find that your email looks great on an iPhone but has formatting issues on Android devices. By identifying these problems, you can optimize your emails to provide a seamless experience for all recipients.

3. Analyze open rates and click-through rates: Open rates and click-through rates are essential metrics for evaluating the success of your mobile email campaigns. A low open rate may indicate that your subject line or sender name needs improvement, while a low click-through rate could suggest that your call-to-action (CTA) or content is not engaging enough. By closely monitoring these metrics, you can identify areas for improvement and make necessary changes to increase engagement.

4. Track conversions and revenue: Ultimately, the success of your mobile email campaigns can be measured by the conversions and revenue they generate. By tracking conversions, such as purchases or sign-ups, you can determine the effectiveness of your emails in driving desired actions. Additionally, analyzing revenue generated from mobile email campaigns can help you understand the ROI of your efforts and allocate resources accordingly.

5. Implement A/B testing: A/B testing involves creating two versions of an email and sending them to different segments of your audience to determine which version performs better. This testing method allows you to experiment with different elements, such as subject lines, CTAs, or layouts, and compare the results. By conducting A/B tests regularly, you can continuously optimize your emails and improve their performance over time.

6. Utilize email analytics tools: There are various email analytics tools available that can provide valuable insights into the performance of your mobile email campaigns. These tools can help you track metrics, generate reports, and gain a deeper understanding of your audience's behavior. Examples of popular email analytics tools include Google Analytics, Mailchimp's reporting features, and Litmus.

7. Case study: Company X improved mobile email engagement by implementing testing and analytics strategies. By conducting A/B tests on subject lines, they discovered that personalized subject lines led to a 25% increase in open rates. Additionally, by analyzing click-through rates, they identified that shorter, more concise content resulted in higher click-through rates. These insights allowed Company X to optimize their mobile email campaigns and achieve better engagement and conversions.

Overall, testing and analytics play a crucial role in measuring the success of mobile email campaigns. By leveraging these strategies, you can identify areas for improvement, optimize your emails for mobile devices, and ultimately reach and engage customers on the go.

When it comes to mobile optimization, one of the most important aspects is measuring the success of your efforts. In order to ensure that your mobile site is effective, you need to track and analyze data to determine where improvements can be made. There are many ways to measure the success of your mobile optimization efforts, including looking at traffic, engagement, and conversion rates.

1. Traffic: One of the first metrics you should look at when measuring the success of your mobile optimization efforts is traffic. This includes the number of visitors to your site as well as the sources of that traffic. By analyzing this data, you can determine whether your optimization efforts are driving more people to your site. For example, if you see a significant increase in traffic from mobile devices after optimizing your site for mobile, you can be confident that your efforts are paying off.

2. Engagement: Another important metric to consider is engagement. This includes metrics like bounce rate, time on site, and pages per session. By analyzing these metrics, you can determine whether visitors are engaging with your site once they arrive. For example, if you see a decrease in bounce rate after optimizing for mobile, you can be confident that your site is providing a better user experience.

3. Conversion Rates: Ultimately, the success of your mobile optimization efforts will be determined by your conversion rates. This includes metrics like click-through rates, lead generation, and sales. By analyzing these metrics, you can determine whether your optimization efforts are driving the desired actions from your visitors. For example, if you see an increase in sales or lead generation after optimizing for mobile, you can be confident that your efforts are paying off.

In order to effectively measure the success of your mobile optimization efforts, it's important to use the right tools and analytics. Google Analytics is one of the most popular tools for tracking website data, and it provides a wealth of information about your site's performance. By using these tools and analyzing the right metrics, you can ensure that your mobile optimization efforts are successful and driving the desired results.

1. Define your goals.

Before you launch your mobile marketing campaign, take some time to define your goals. What do you want to achieve with your campaign? Do you want to increase brand awareness, drive sales, or promote a new product or service? Once you know what you want to achieve, you can better measure the success of your campaign.

2. Track your results.

There are a number of ways to track the results of your mobile marketing campaign. One way is to track the number of clicks on your mobile ads. You can also track the number of people who visit your website or landing page from their mobile device. Another way to track results is to use a unique coupon code or offer for your mobile campaign and track how many people redeem it.

3. Analyze your data.

Once you've collected data on your mobile marketing campaign, it's time to analyze it. Look at the results you've achieved and see if they match up with your goals. If they don't, try to figure out why and make changes to your campaign accordingly. Also, be sure to keep track of your competition's mobile marketing campaigns and see how they're performing. This can give you some ideas for improving your own campaign.

4. Get feedback from customers.

One of the best ways to measure the success of your mobile marketing campaign is to get feedback from customers. Ask them what they thought of your ad, whether they found it helpful, and what they would like to see more of. You can also survey customers after they've made a purchase to see how likely they are to recommend your product or service to others.

5. Adjust your strategy.

As you measure the success of your mobile marketing campaign, don't be afraid to make adjustments to your strategy. If something isn't working, don't be afraid to try something new. The goal is to continually improve your campaign so that you can achieve the best results possible.

Mobile marketing is a great way to reach out to your customers and promote your product or service. By following these tips, you can ensure that your mobile marketing campaign is successful.

1. Utilize analytics tools: One of the benefits of mobile video marketing is the ability to track and measure the success of your campaigns. By using analytics tools, you can gain valuable insights into how your videos are performing. These tools can provide data on metrics such as views, engagement, click-through rates, and conversions. Examples of popular analytics tools for mobile video campaigns include Google Analytics, YouTube Analytics, and Facebook Insights. By analyzing this data, you can make data-driven decisions to optimize your future campaigns.

2. Set clear goals and key performance indicators (KPIs): Before launching a mobile video campaign, it's essential to define your goals and KPIs. Are you looking to increase brand awareness, drive website traffic, or generate leads? By setting clear objectives, you can track the right metrics and determine the success of your campaign. For instance, if your goal is to drive website traffic, you can track the number of clicks and conversions from your video ads. Setting specific and measurable goals will help you evaluate the effectiveness of your mobile video marketing efforts.

3. A/B testing: A/B testing is a valuable technique to optimize your mobile video campaigns. It involves creating multiple versions of your video ads with slight variations in elements such as the thumbnail, call-to-action, or video length. By running these variations simultaneously and tracking their performance, you can identify which elements resonate better with your target audience. For example, if you notice higher click-through rates with a specific thumbnail, you can implement it in future campaigns to improve engagement.

4. User feedback and surveys: Understanding your audience's preferences and perception of your mobile video campaigns is crucial for success. Gather feedback from your viewers through surveys or comments to gain insights into their likes, dislikes, and suggestions. This information can help you refine your video content and tailor it to better resonate with your target audience. Additionally, monitoring social media platforms for mentions and sentiment analysis can provide further understanding of audience reception.

5. Case study: One notable example of successful mobile video campaign tracking is the "Dumb Ways to Die" campaign by Metro Trains. This campaign aimed to raise awareness about train safety in a fun and engaging way. By tracking the number of shares, views, and app downloads, Metro Trains could measure the campaign's success. The campaign garnered over 180 million views on YouTube, increased awareness of train safety, and led to a significant decrease in train accidents.

In conclusion, tracking and measuring the success of mobile video campaigns is essential for optimizing your marketing efforts. By utilizing analytics tools, setting clear goals and KPIs, conducting A/B testing, gathering user feedback, and studying successful case studies, you can enhance your mobile video marketing strategy and achieve impactful results.

When it comes to measuring the success of your mobile marketing strategy, revenue metrics play a crucial role. These metrics provide valuable insights into the financial performance of your mobile campaigns and help you make data-driven decisions to optimize your strategy further. In this section, we will explore some key revenue metrics that you should track to understand the financial impact of your mobile strategy.

1. Conversion Rate:

The conversion rate is a fundamental revenue metric that measures the percentage of users who complete a desired action, such as making a purchase or subscribing to a service. By tracking the conversion rate, you can gauge the effectiveness of your mobile marketing efforts in driving revenue. For example, if your mobile app has 10,000 downloads and 1,000 conversions, your conversion rate would be 10%. Monitoring this metric allows you to identify areas for improvement and optimize your conversion funnel.

2. Average Revenue per User (ARPU):

ARPU is a metric that calculates the average revenue generated by each user over a specific period. It helps you understand the value of individual users and segment them accordingly. For instance, if your mobile app generates $10,000 in revenue and has 1,000 active users, the ARPU would be $10. By analyzing ARPU, you can identify high-value user segments and tailor your marketing efforts towards them, maximizing revenue potential.

3. Lifetime Value (LTV):

LTV is an important revenue metric that estimates the total revenue a user is likely to generate throughout their relationship with your app or service. By calculating LTV, you can determine the profitability of acquiring and retaining customers. For example, if the average user generates $50 in revenue per month and stays with your app for 6 months, the LTV would be $300. Tracking LTV helps you allocate resources effectively and focus on acquiring customers with a higher potential for long-term revenue.

4. Return on Investment (ROI):

ROI measures the profitability of your mobile marketing campaigns by comparing the revenue generated to the cost of investment. It provides a clear picture of the financial success of your mobile strategy. For instance, if you spend $1,000 on mobile advertising and generate $5,000 in revenue, the ROI would be 400%. By monitoring ROI, you can assess the effectiveness of different marketing channels and allocate your budget accordingly to maximize returns.

Tips for Tracking Revenue Metrics:

- Implement robust analytics tools: Use mobile analytics platforms that provide comprehensive tracking capabilities for revenue metrics. These tools allow you to gather accurate data and generate insightful reports for analysis.

- Set clear goals and benchmarks: Establish specific revenue goals and benchmarks for different stages of your mobile marketing strategy. Regularly evaluate your performance against these targets to identify areas for improvement.

- Continuously optimize your conversion funnel: Analyze user behavior within your mobile app or website to identify bottlenecks in the conversion funnel. Optimize your user experience to increase conversions and drive revenue growth.

Case Study: Company X

Company X, an e-commerce retailer, implemented a mobile marketing strategy to increase sales through their mobile app. By tracking revenue metrics, they discovered that their conversion rate was significantly lower on mobile compared to desktop. After conducting user testing and making improvements to the mobile app's checkout process, they saw a 30% increase in the conversion rate. This improvement resulted in a substantial boost in revenue and a higher ROI on their mobile marketing efforts.

By diligently tracking revenue metrics and making data-driven optimizations, Company X was able to enhance their mobile strategy and achieve tangible financial success.

Remember, revenue metrics are essential for understanding the financial impact of your mobile marketing strategy. By monitoring these metrics and implementing necessary improvements, you can drive revenue growth and maximize the return on your mobile investments.