Identifying Unique Value Propositions

When starting a business, it is important to identify your unique selling proposition (USP). This is the factor that sets your product or service apart from the competition and makes it attractive to potential customers. It is essential to differentiate yourself from the competition in order to capture market share and build a successful business.

A USP can be a combination of factors including price, quality, customer service, convenience, selection, or any other factors that make your offering superior to those of your competitors. The key is to identify the unique value you offer that your competition doesnt.

One of the best ways to determine your USP is to conduct market research. Speak with customers and potential customers and ask them what they look for when deciding which product or service to purchase. You can also research your competition and compare your offerings to theirs. This will help you understand what sets you apart from them and how you can use that knowledge to create a USP.

Once you have identified your USP, its time to leverage it to get more sales. There are several ways you can do this:

Create a marketing campaign around your USP. promote it through social media, advertising, and other marketing tactics so potential customers are aware of why your product or service is better than the rest.

Provide incentives for customers to purchase from you rather than from a competitor. For example, offer discounts or free shipping on orders over a certain amount.

Engage with customers and prospects on social media and forums so they know how passionate you are about your product or service. This will help build trust and loyalty over time.

offer exclusive deals or promotions for loyal customers as an incentive for them to continue buying from your company.

focus on customer service. Make sure every customer interaction is positive so they have a good experience with your brand and will be more likely to purchase from you in the future.

These are just some of the ways you can leverage your USP to increase sales when starting a business. Its important to remember that while having a USP is essential, it needs to be consistently communicated and reinforced in order for it to be effective in driving sales growth. As long as you are focused on delivering an exceptional customer experience and consistently communicating the value of your product or service, you will be able to increase sales over time.

15.Identifying Your Unique Selling Proposition[Original Blog]

In the context of the article "Brand differentiation strategies: Stand Out from the Crowd: Effective brand Differentiation strategies," we can delve into the topic of "Identifying Your Unique Selling Proposition" without explicitly stating the section title.

1. understanding Your Target audience: To identify your unique selling proposition, it is crucial to have a deep understanding of your target audience. By analyzing their needs, preferences, and pain points, you can tailor your proposition to resonate with them effectively.

2. Assessing Competitors: Conduct a thorough analysis of your competitors to identify gaps in the market and areas where you can differentiate yourself. By understanding what your competitors offer, you can position your unique selling proposition in a way that sets you apart.

3. Highlighting Key Benefits: Identify the key benefits that your product or service offers to customers. These benefits should address specific pain points or provide solutions that are not easily found elsewhere. By emphasizing these unique benefits, you can attract customers who are seeking those specific advantages.

4. Communicating Value: Clearly communicate the value that your unique selling proposition brings to customers. This can be done through compelling messaging, storytelling, or visual representations. By effectively communicating the value, you can create a strong connection with your target audience.

5. Leveraging Brand Personality: Infuse your unique selling proposition with your brand's personality and values. This helps create an emotional connection with customers and differentiates you from competitors who may offer similar products or services.

6. Providing Proof: Back up your unique selling proposition with evidence or testimonials that demonstrate its effectiveness. This helps build trust and credibility among potential customers.

To illustrate these concepts, let's consider an example. Imagine a skincare brand that specializes in organic and cruelty-free products. Their unique selling proposition could be "Nourish Your Skin Naturally." By understanding their target audience's desire for natural skincare solutions, assessing competitors' offerings, highlighting the benefits of organic ingredients, communicating the value of cruelty-free products, leveraging their brand's eco-conscious personality, and providing testimonials from satisfied customers, this brand effectively differentiates itself in the market.

Remember, the key to identifying your unique selling proposition lies in understanding your target audience, assessing competitors, highlighting key benefits, communicating value, leveraging brand personality, and providing proof. By incorporating these strategies, you can stand out from the crowd and establish a strong brand differentiation.

Identifying Your Unique Selling Proposition - Brand differentiation strategies Stand Out from the Crowd: Effective Brand Differentiation Strategies

16.Identifying Your Unique Selling Proposition[Original Blog]

Identifying your unique selling proposition (USP) is crucial for standing out from the crowd and establishing your brand's differentiation. Your USP is what sets you apart from your competitors and gives your target audience a compelling reason to choose your brand over others. In this section, we will delve into the importance of identifying your USP and provide examples, tips, and case studies to help you craft a powerful differentiator.

1. understand your target audience: To identify your USP, it is essential to have a deep understanding of your target audience. What are their pain points, needs, and desires? By gaining insights into your customers' motivations, you can align your USP with their specific requirements. For example, if you are a skincare brand targeting environmentally-conscious consumers, your USP could be your commitment to using sustainable and cruelty-free ingredients.

2. Analyze your competitors: Conduct a thorough analysis of your competitors to identify gaps in the market that you can fill. Look for areas where your competitors may be falling short or not addressing your target audience's needs adequately. By identifying these gaps, you can tailor your USP to position your brand as the solution. For instance, if you notice that most fitness apparel brands focus solely on aesthetics, you could differentiate yourself by emphasizing the functionality and durability of your products.

3. Highlight your unique features: Take stock of your brand's unique features, whether it is a proprietary technology, a distinctive design, or exceptional customer service. These unique features can form the foundation of your USP and become the driving force behind your brand's differentiation. For example, Apple's USP lies in its innovative design, user-friendly interface, and seamless integration across its product ecosystem.

4. Communicate your value proposition: Once you have identified your USP, it is crucial to effectively communicate it to your target audience. Craft a clear and concise value proposition that highlights the unique benefits your brand offers. This value proposition should resonate with your customers and clearly differentiate your brand from competitors. For instance, FedEx's USP revolves around its guaranteed overnight delivery, which is communicated through their famous slogan, "When it absolutely, positively has to be there overnight."

5. Case study: Dollar Shave Club - The Dollar Shave Club disrupted the shaving industry by identifying a unique selling proposition that appealed to their target audience. By offering high-quality razors at an affordable price through a subscription model, they differentiated themselves from established razor brands that charged exorbitant prices. Their humorous and relatable marketing campaigns further strengthened their USP and helped them build a loyal customer base.

In conclusion, identifying your unique selling proposition is a crucial step in brand differentiation. By understanding your target audience, analyzing your competitors, highlighting your unique features, and effectively communicating your value proposition, you can establish a strong differentiator that sets your brand apart from others in the market. A well-crafted USP not only attracts customers but also builds brand loyalty and long-term success.

Identifying Your Unique Selling Proposition - Brand differentiation: Standing Out from the Crowd: Branding and Positioning for Differentiation

17.Identifying Your Unique Selling Proposition[Original Blog]

In today's world, standing out from the crowd is crucial to building a successful brand. Identifying your unique selling proposition (USP) is a crucial step in creating a brand that sets you apart from your competitors. Your USP is what differentiates you from the rest of the market and is the primary reason why customers would choose you over others. It is what makes your product or service unique and valuable, and it should be the foundation of your brand's identity. In this section, we'll discuss the importance of identifying your unique selling proposition and provide tips on how to do so effectively.

1. define your target audience: Understanding who your audience is and what they want is the first step in identifying your USP. You need to know what your customers needs are, their pain points, and what motivates them to buy. Once you have a clear understanding of your audience, you can create a brand that speaks directly to them.

2. Analyze your competition: Researching your competitors and their USPs can help you identify gaps in the market that you can fill. Look for areas where your competitors are weak and see if you can capitalize on them. For example, if your competitors are all offering similar products at the same price point, you could differentiate yourself by offering a cheaper, more affordable option.

3. Focus on your strengths: What do you do better than anyone else? What unique skills or talents do you have that give you an advantage over your competitors? Identifying your strengths and highlighting them in your branding can help you stand out from the crowd.

4. Solve a problem: Your USP should be focused on solving a problem that your customers have. For example, if you're a cleaning company, your USP could be that you use eco-friendly products that are safe for pets and children. This would appeal to customers who are environmentally conscious and have concerns about the chemicals used in traditional cleaning products.

5. Be specific: Your USP should be clear, concise, and specific. It should be easy to understand and communicate to your customers. For example, instead of saying that you offer the best customer service, you could say that you offer 24/7 customer support and a 100% satisfaction guarantee.

Identifying your unique selling proposition is essential to building a successful brand. By understanding your audience, analyzing your competition, focusing on your strengths, solving a problem, and being specific, you can create a brand that stands out from the rest. Your USP should be at the core of your brand's identity and should be communicated clearly and effectively to your customers.

Identifying Your Unique Selling Proposition - Branding: Building a Brand from Scratch: Bootstrapping Your Identity

18.Identifying Your Unique Selling Proposition[Original Blog]

In order to build a strong branding strategy for maximum growth potential, it is crucial to define your brand and identify your unique selling proposition (USP). Your USP is what sets you apart from your competitors and gives your customers a reason to choose your products or services over others in the market. Here are some key steps to help you identify and leverage your USP effectively:

1. Understand Your Target Audience: The first step in identifying your USP is understanding your target audience. Who are they? What are their needs and pain points? By gaining a deep understanding of your customers, you can tailor your brand messaging and positioning to resonate with them on a deeper level. For example, if you're a fitness brand targeting busy professionals, your USP could be offering quick and effective workouts that fit into their hectic schedules.

2. Analyze Your Competitors: Conduct a thorough analysis of your competitors to identify gaps in the market that you can fill. Look at their products, marketing strategies, and customer feedback to identify areas where you can differentiate yourself. For instance, if you're a skincare brand competing in a crowded market, you could differentiate yourself by offering all-natural, organic products that are free from harmful chemicals.

3. Highlight Your Unique Features: Identify the unique features of your products or services that set you apart from the competition. These could be innovative technology, superior quality, exceptional customer service, or a combination of factors. For example, Apple's USP lies in its sleek design, user-friendly interface, and seamless integration across devices, which differentiates it from other technology brands.

4. Communicate Your USP Clearly: Once you've identified your USP, it is essential to communicate it clearly and consistently across all your brand touchpoints. This includes your website, social media channels, advertising campaigns, and customer interactions. By consistently highlighting your USP, you reinforce your brand's value proposition in the minds of your target audience. A great example is Coca-Cola's USP of "happiness." Their marketing campaigns consistently focus on spreading joy and happiness, reinforcing their unique position in the beverage industry.

5. Test and Refine: Your USP may evolve over time as your business grows and market dynamics change. It is essential to regularly test and refine your USP to ensure it remains relevant and resonates with your target audience. collect customer feedback, conduct surveys, and analyze market trends to stay ahead of the competition and adapt your USP accordingly. A case study worth noting is Airbnb, which initially positioned itself as a platform for budget-conscious travelers. However, they refined their USP to focus on unique and authentic travel experiences, which resonated better with their target audience and contributed to their exponential growth.

In conclusion, defining your brand and identifying your unique selling proposition is a crucial step in building a strong branding strategy for maximum growth potential. By understanding your target audience, analyzing your competitors, highlighting your unique features, communicating your USP clearly, and regularly testing and refining it, you can differentiate yourself in the market and attract loyal customers who resonate with your brand's value proposition.

Identifying Your Unique Selling Proposition - Building a Strong Branding Strategy for Maximum Growth Potential

19.Identifying Your Unique Selling Proposition[Original Blog]

In the context of the article "Business plan strategies, crafting a Winning Business plan: Strategies for Success," we can delve into the nuances of "Competitive Analysis: Identifying Your unique Selling proposition." This section focuses on understanding your competition and determining what sets your business apart in the market.

1. assessing the Competitive landscape: To begin, it is crucial to conduct a thorough analysis of your competitors. Identify who they are, their strengths and weaknesses, their target audience, and their market positioning. This will provide valuable insights into the competitive landscape.

2. Identifying Your Unique Selling Proposition (USP): Your USP is what differentiates your business from others in the market. It is the compelling reason why customers should choose your product or service over your competitors'. To identify your USP, consider factors such as product features, pricing, customer service, brand reputation, or any other aspect that sets you apart.

3. analyzing Customer Needs and preferences: Understanding your target audience's needs and preferences is essential for developing a strong USP. Conduct market research, surveys, and customer feedback analysis to gain insights into what customers value the most. This will help you align your USP with their expectations.

4. Highlighting Key Differentiators: Once you have identified your USP, it's important to highlight it effectively. Use examples and case studies to illustrate how your unique features or benefits solve customer problems or fulfill their desires better than your competitors. This will make your USP more tangible and compelling.

5. Emphasizing Competitive Advantages: In addition to your USP, it's crucial to identify and emphasize other competitive advantages your business possesses. These can include factors like superior technology, strategic partnerships, exclusive distribution channels, or a strong brand presence. Highlighting these advantages will further strengthen your position in the market.

Remember, the goal of competitive analysis and identifying your unique selling proposition is to differentiate your business and create a compelling reason for customers to choose you. By understanding your competition, analyzing customer needs, and emphasizing your strengths, you can develop a strong market position and drive success.

Identifying Your Unique Selling Proposition - Business plan strategies Crafting a Winning Business Plan: Strategies for Success

20.Identifying Your Unique Selling Proposition[Original Blog]

One of the most important aspects of centralized marketing differentiation is identifying your unique selling proposition (USP). Your USP is what makes your product or service different from and better than your competitors'. It is the reason why customers should choose you over others. Your USP should be clear, concise, and compelling. It should answer the question: "Why should I buy from you?"

To identify your USP, you need to do some research and analysis. Here are some steps you can follow:

1. Know your target market. You need to understand who your ideal customers are, what their needs and wants are, and how they make buying decisions. You can use tools such as customer personas, surveys, interviews, and feedback to gather this information.

2. Know your competitors. You need to know who your direct and indirect competitors are, what they offer, and how they position themselves in the market. You can use tools such as swot analysis, competitor analysis, and market research to gather this information.

3. Know your strengths and weaknesses. You need to know what you do well and what you can improve on. You need to be honest and realistic about your capabilities and limitations. You can use tools such as self-assessment, performance reviews, and customer reviews to gather this information.

4. Find your gap. You need to find the gap between what your customers want and what your competitors offer. You need to identify the unmet or underserved needs of your target market. You can use tools such as gap analysis, value proposition canvas, and customer journey map to gather this information.

5. Fill your gap. You need to create a solution that fills the gap you identified. You need to offer something that your competitors don't or can't. You need to deliver value that your customers can't get elsewhere. You can use tools such as brainstorming, prototyping, and testing to create your solution.

6. Communicate your USP. You need to communicate your USP to your target market. You need to craft a message that highlights your benefits and advantages. You need to use channels and platforms that reach your audience. You can use tools such as copywriting, storytelling, and marketing mix to communicate your USP.

Some examples of USPs are:

- Netflix: Watch TV shows and movies anytime, anywhere. Personalized recommendations. No commercials. Cancel anytime.

- Spotify: Stream millions of songs and podcasts. Discover new music and artists. Create and share playlists. Listen offline. No ads.

- Zappos: Free shipping both ways. 365-day return policy. 24/7 customer service. Best selection of shoes and clothing.

- FedEx: When it absolutely, positively has to be there overnight. Reliable and fast delivery. Track your package online. Money-back guarantee.

Identifying Your Unique Selling Proposition - Centralized marketing differentiation: How to stand out from your competitors and position your brand

21.Identifying Your Unique Selling Proposition[Original Blog]

Identifying Your unique Selling Proposition is a crucial aspect of centralized marketing positioning. It allows you to differentiate your brand and products from your competitors, ultimately attracting and retaining customers. In this section, we will explore various perspectives on this topic and provide valuable insights.

1. understand Your Target audience: To identify your unique selling proposition, it's essential to have a deep understanding of your target audience. Analyze their needs, preferences, and pain points. By aligning your brand and products with their specific requirements, you can create a compelling value proposition.

2. conduct Competitor analysis: Analyzing your competitors is vital in identifying what sets your brand apart. Look for gaps in the market that your competitors haven't addressed or areas where you can offer a superior solution. This will help you position your brand as unique and valuable.

3. Highlight Your Key Differentiators: Identify the key features, benefits, or qualities that make your brand and products stand out. These could be innovative technology, exceptional customer service, sustainable practices, or a unique design. Highlight these differentiators in your messaging to attract customers who resonate with these qualities.

4. Use Storytelling: Storytelling is a powerful tool to communicate your unique selling proposition. Share stories that illustrate how your brand or products have made a positive impact on customers' lives. This emotional connection can differentiate your brand and create a lasting impression.

5. provide Social proof: Incorporate testimonials, case studies, and reviews from satisfied customers to showcase the value and benefits of your brand. social proof builds trust and credibility, reinforcing your unique selling proposition.

6. Offer Added Value: Identify ways to provide additional value to your customers. This could be through exclusive discounts, personalized experiences, or educational resources. By going above and beyond, you differentiate your brand and create a loyal customer base.

7. Continuously Evolve: Keep a pulse on market trends and customer feedback. Adapt your unique selling proposition as needed to stay relevant and competitive. Embrace innovation and continuously improve to maintain your position as a leader in your industry.

Remember, your unique selling proposition should be authentic, relevant, and aligned with your brand's values. By implementing these strategies, you can effectively differentiate your brand and products, attracting and retaining customers in a competitive market.

Identifying Your Unique Selling Proposition - Centralized marketing positioning: How to differentiate your brand and products from your competitors

22.Identifying Your Unique Selling Proposition[Original Blog]

1. The Essence of a USP:

Your USP is the distinctive factor that sets your childcare business apart from others. It's not just about being different; it's about being remarkably better in a specific aspect. Whether you're a small home-based daycare or a large childcare center, identifying your USP is crucial for attracting parents and ensuring long-term success.

2. Understanding Your Market:

Before crafting your USP, analyze the childcare market thoroughly. Consider factors such as:

- Demographics: Understand the age groups, income levels, and family structures of your potential clients.

- Local Trends: Research trends in childcare services, parental preferences, and educational philosophies.

- Competition: Study other childcare providers in your area. What do they offer? Where are the gaps?

3. Identifying Your Strengths:

Reflect on your strengths as a childcare provider. These could include:

- Qualifications: Highlight your certifications, training, and expertise.

- Facilities: Do you have a spacious outdoor play area, well-equipped classrooms, or a nurturing environment?

- Curriculum: Is your curriculum unique? Do you focus on language development, STEM, or arts?

4. Parent Pain Points:

Consider the challenges parents face when choosing childcare:

- Convenience: Parents value proximity to work or home.

- Safety and Security: Emphasize your safety protocols, background checks, and surveillance systems.

- Communication: How do you keep parents informed about their child's progress?

5. Examples of Effective USPs:

- "Eco-Friendly Childcare Center": If you prioritize sustainability, use eco-friendly materials, teach environmental awareness, and involve children in gardening.

- "Bilingual Immersion Program": Offer language immersion (e.g., Spanish, Mandarin) to give kids a head start in language skills.

- "Extended Hours for Working Parents": Cater to busy schedules by providing extended hours or weekend care.

6. Case Study: "Little Sprouts Daycare":

- USP: "Nature-Infused Learning": Little Sprouts integrates outdoor exploration, gardening, and nature-based activities into its curriculum.

- Why It Works: Parents appreciate the holistic approach, and children thrive in a natural environment.

7. Avoiding Common Mistakes:

- Generic Claims: Don't say, "We provide quality care." Be specific about what makes your care exceptional.

- Ignoring Feedback: Listen to parents' feedback and adapt your USP accordingly.

- Neglecting Marketing: Promote your USP through your website, social media, and local events.

In summary, your USP is your childcare business's compass. It guides your decisions, attracts the right families, and ensures your success in a competitive market. Remember, it's not just about being different; it's about being distinctively better.

Identifying Your Unique Selling Proposition - Childcare Competition Navigating the Childcare Market: Strategies for Staying Ahead in the Competition

23.Identifying Your Unique Selling Proposition[Original Blog]

One of the most important aspects of pitching your e-commerce business to angel investors is identifying your unique selling proposition (USP). Your USP is what sets you apart from your competitors and makes you stand out in the crowded online marketplace. It is the reason why customers should choose your products or services over others. Your USP should be clear, concise, and compelling, and it should address the needs and pain points of your target market. In this section, we will discuss how to identify your USP and how to communicate it effectively to potential investors. Here are some steps to follow:

1. Research your competitors. The first step is to understand who you are competing with and what they are offering. You can use tools like Google Trends, SimilarWeb, or Alexa to analyze their website traffic, keywords, social media presence, and customer reviews. You can also browse their products or services and see how they present their value proposition, pricing, and features. This will help you identify their strengths and weaknesses, as well as the gaps and opportunities in the market.

2. define your target market. The next step is to define your ideal customer profile and segment your market. You can use tools like SurveyMonkey, Typeform, or google Forms to collect feedback from your existing or potential customers. You can also use tools like facebook Audience network, Google Analytics, or HubSpot to analyze their demographics, behavior, preferences, and needs. This will help you understand who you are serving and what they are looking for.

3. Craft your USP statement. The final step is to craft a concise and catchy statement that summarizes your USP. Your USP statement should answer three questions: What do you offer? Who do you serve? How do you differ from your competitors? You can use the following formula to create your USP statement: [Your brand name] is the [category] that [benefit] for [target market] by [differentiator]. For example, "Zappos is the online shoe store that offers free shipping and returns for busy professionals who value convenience and customer service."

4. Test and refine your USP. Once you have your USP statement, you should test it with your target market and get their feedback. You can use tools like Google Ads, Facebook Ads, or Mailchimp to run experiments and measure the response rate, click-through rate, conversion rate, and customer satisfaction. You can also use tools like Hotjar, Crazy Egg, or optimizely to track and optimize your website performance and user experience. Based on the results, you can refine your USP and make it more appealing and effective.

By following these steps, you can identify your USP and communicate it clearly and confidently to your potential investors. Your USP will help you differentiate yourself from the competition and showcase your value proposition in the e-commerce space. It will also help you attract and retain loyal customers who will become your advocates and promoters. Your USP is your key to success in the online world.

Identifying Your Unique Selling Proposition - Competition: How to analyze and differentiate yourself from the competition in the e commerce space to angel investors

24.Identifying Your Unique Selling Proposition[Original Blog]

In the highly competitive business landscape of today, it is crucial for companies to find ways to stand out from the crowd and gain a competitive edge. One of the most effective ways to achieve this is by identifying and leveraging your unique selling proposition (USP). Your USP is what sets you apart from your competitors and gives customers a compelling reason to choose your products or services over others in the market. It is essentially the answer to the question, "Why should customers choose you?"

1. understand your target audience: To identify your unique selling proposition, you must first have a deep understanding of your target audience. Who are they? What are their needs, desires, and pain points? By gaining insights into your customers' preferences and motivations, you can tailor your USP to resonate with them on a personal level. For example, if you are targeting health-conscious individuals, your USP could revolve around offering organic, locally sourced ingredients in your food products.

2. Analyze your competitors: Conducting a thorough analysis of your competitors is essential in identifying your USP. Look at what they are offering, how they position themselves, and what gaps exist in the market that you can fill. By understanding your competitors' strengths and weaknesses, you can differentiate yourself by emphasizing your unique advantages. For instance, if your competitors offer a wide range of products, you could focus on providing exceptional customer service as your USP.

3. Highlight your strengths: Every business has its strengths, whether it's superior quality, innovative technology, exceptional customer service, or a unique approach to problem-solving. Identify these strengths and determine how they align with your target audience's needs. Once you have identified your strengths, emphasize them as part of your USP. For example, if your strength lies in using cutting-edge technology, your USP could be centered around offering the most advanced and efficient solutions in your industry.

4. Solve a problem: Customers are always looking for solutions to their problems or challenges. identify the pain points your target audience faces and position your USP as the solution they have been searching for. By addressing a specific problem, you can create a strong emotional connection with your customers and establish yourself as the go-to provider in your industry. For instance, if you offer a software solution that simplifies complex tasks, your USP could be focused on saving time and increasing productivity for your customers.

5. Communicate your USP effectively: Once you have identified your unique selling proposition, it is crucial to communicate it effectively to your target audience. Use clear and concise messaging that highlights the benefits and value your USP brings to customers. Incorporate your USP into your marketing materials, website, social media campaigns, and customer interactions. Consistency in messaging is key to ensuring your USP resonates with your audience and becomes ingrained in their perception of your brand.

6. Evolve and adapt: The business landscape is constantly evolving, and so should your USP. Regularly reassess your market position, keep an eye on emerging trends, and be open to adapting your USP to stay relevant. Your USP should be dynamic and able to withstand changes in the market. By continuously refining and evolving your USP, you can maintain a competitive edge and ensure long-term success.

Identifying your unique selling proposition is a critical step in gaining a competitive edge in today's business world. It requires a deep understanding of your target audience, thorough competitor analysis, highlighting your strengths, solving a problem, effective communication, and the ability to evolve and adapt. By crafting a compelling USP, you can differentiate yourself from competitors, attract customers, and build a strong brand presence in your industry.

Identifying Your Unique Selling Proposition - Competitive advantage: Gaining a Competitive Edge with Onewaymarket

25.Identifying Your Unique Selling Proposition[Original Blog]