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Interactive content refers to any digital material that requires active participation from the audience. Unlike static content, which is consumed passively, interactive content encourages users to interact and engage with the material. This can include quizzes, videos, infographics, polls, surveys, games, augmented reality, and user-generated content.
The importance of interactive content for engagement cannot be overstated. It provides a more immersive and personalized experience, allowing users to actively participate and explore the content at their own pace. By engaging multiple senses and appealing to different learning styles, interactive content has the power to grab and hold the attention of your audience. This increased engagement leads to higher levels of interaction, sharing, and conversion rates.